July 17, 2014
CUES is pleased to announce the winners of the 2014 CUES Golden Mirror Awards. Well over 400 entries were received, with 50 earning awards for marketing excellence. Of those, three entrants garnered top honors:
- GMA Marketer of the Year—Kim Faucher, VP/marketing, $93 million Trailhead Credit Union, Portland, Ore.;
- GMA Brand of the Year—$371 million Global Credit Union, Spokane, Wash.; and
- GMA Bootstrap of the Year—$219 million Pelican State Credit Union, Baton Rouge, La.
The GMA Marketer of the Year recognizes an individual who has achieved outstanding results through excellence in strategy development and execution. Candidates are selected from all first place winners, and consideration is given to those with multiple first and/or second place wins.
The GMA Brand of the Year honors a credit union brand which encompasses many outstanding elements. And the GMA Bootstrap of the Year recognizes a credit union for excellence achieved with limited resources.