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CUES FYI Aug. 24, 2010: Inside Marketing.

If one of your marketing goals is to leverage the news media to spread the word about your credit union, then your message to the press better be newsworthy. If not, no editor worth his/her journalistic reputation will consider your press release, article pitch, Op/Ed piece, etc. for publication. It’ll be a wasted effort on your part. Make sure your credit union’s news items are newsworthy to catch the interest of that editor for valuable and objective exposure. Read more in Credit Union Management’s online only “Inside Marketing” column, below.

Also read the online-only “Facility Solutions” column and another article about planning for retirement, all in this issue of CUES FYI.

Inside Marketing: Fit to Print
Seven elements of newsworthiness

Facility Solutions: Branch Network Optimization
Part 5 of our series

Living Expenses
Planning for retirement? Don’t forget the little stuff.



Credit Union Management
Featured Article
Credit Union Management August 2010 cover
Star CEO Search
Credit union boards have more options than ever when it comes to finding and hiring the perfect chief executive.

CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can now access a complete digital version of the August issue, plus archives back to December 2009, by logging in at cumanagement.org, then clicking on the magazine image in the top bar. E-mail cues@cues.org for password help.



From Our Sponsor CUNA Mutual Group logo

Four ‘First Steps’ for Boards to Follow When Setting Objectives for Executive Compensation

CUNA Mutual Group is a leading provider of financial services to credit unions, their members, and valued customers worldwide. As we celebrate 75 years of market commitment in 2010, CUNA Mutual's vision is unwavering: to be a trusted business partner who delivers service excellence with customer-focused products and market-driven innovation.


Member Benefit Section

Escrow Software Anyone?

Tips for setting up these accounts on ‘higher priced’ first mortgages by the Oct. 1 deadline. This CUES Technology Edge article will help. (Password required; e-mail cues@cues.org for assistance.)

MyCUES: On this page on the new cues.org, CUES, CUES Director and CUES Supplier members can monitor industry news sources, communicate with peers and track their professional development.

Review all your member benefits here.


Blog: PFM Offers a New Level of Member Engagement: In this CUES Skybox post, Bryan E. Clagett, chief marketing officer at Geezeo, writes about personal financial management. “PFM may well be redefining online banking and what members expect from their credit unions. PFM tools aggregate member financial records, allowing them to see credit union, bank, mortgage, credit card, investment, retirement and other accounts on one screen and instantly track their cash flow and spending behaviors. The most robust PFM platforms allow aggregation from thousands of financial institutions. A very holistic view of a member’s financial situation is presented, in one place.”

CUES Supplier Member Buyer’s Guide: Finding the right product, service or supplier to help meet your credit union's needs can be like searching for the right puzzle piece—you know the perfect fit is out there, but where? The vendors listed in the CUES Supplier Member Buyer’s Guide will help you solve your problems, meet your needs and provide better service to your members.

CUES Councils: There are two regional CUES events happening in August and September. View a list of all upcoming CUES Council events.

CUES Louisiana Council Meeting
Aug. 26
11:30 a.m. – 1:30 p.m.
New Orleans

CUES New England Council Meeting
Sept. 29
8 a.m. – 2 p.m.
Westborough, Mass

New! 2011 CUES Membership Options
CUES is pleased to introduce its new 2011 CUES Membership structure, which offers individual and group options. Pricing is based on your organization’s asset size and desired number of CUES members. Click on the “BEST Option Calculator” to help you determine what’s right for your credit union. Join today!

Cool Web Site: charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. A group of private donors, foundations and sponsors help pay for the everyday costs of running the organization, which means that each time someone gives, a true 100 percent goes straight to the field.

Member News:
Recognition: Jenny Lorenz, executive vice president of $246 million/22,000-member Linn Area Credit Union, Cedar Rapids, Iowa, has received the 2010 Governor’s Volunteer Award for her involvement and leadership with the Iowa Credit Union Foundation Board of Directors.

Florida Commerce Credit Union’s weLiveFIT! Challenge campaign, created to help Tallahassee families shape up their personal finances, was recognized this week by the Florida Public Relations Association as the top PR program in the State of Florida for 2010. The prestigious Dick Pope All Florida Golden Image Award was presented to $323 million/36,000-member Florida Commerce CU and Salter-Mitchell—the credit union’s Tallahassee-based public relations and advertising firm.

People Helping People: This year over 100 employees of $885 million/81,000-member SELCO Community Credit Union, Eugene, Ore., championed the effort to find a cure for cancer—one dollar and one step at a time. By volunteering their time, SELCO Community CU employees raised $3,125 this year, surpassing their goal of $2,500 and more than doubling last year’s fundraising efforts.

For two months, employees of $275 million/29,000-member TopLine Federal Credit Union, Maple Grove, Minn., exchanged donations of clothing to the Community Emergency Assistance Program Clothing Closet for the opportunity to wear jeans to work on Fridays. When the program ended on June 30, nearly all TopLine FCU's 70+ employees had donated over 1,100 clothing items and $230 in cash to help restock the local agency's Clothing Closet.

Event: $459 million/53,000-member Dort Federal Credit Union, Flint, Mich., recently hosted its Sixth Annual Member Appreciation Movie Day. More than 12,200 members and their guests attended this year's event.

Read more—and submit your own--CUES member news here.

Follow the Next Top Credit Union Exec Finalists
The regional finalists for CUES’ Next Top Credit Union Exec competition have been posting their progress through blogs and videos on the Next Top Credit Union Exec site. Follow what they’ve been up to as they compete for more than $20,000 in educational rewards and the title of “Next Top Credit Union Exec.” Be a part of the live audience who will vote for the ultimate winner at CEO/Executive Team Network!

CUES Calendar
Webinar: Making Things Happen (Regardless of Your Age, Rank, or Serial Number)
Aug. 25
1-1:30 p.m. Central time

Webinar: The Art of Risk-Taking
Aug. 31
1-1:30 p.m. Central time

Webinar: Compliance – An Operational Issue That Demands Efficiency
Sept. 9
1-2 p.m. Central time
CUES School of Sales & Service - Canada
Sept. 14-17

CUES School of Risk Management™
Sept. 20-21

CUES School of Business Lending™ - School III
Sept. 20-24

CEO/Executive Team Network™
Nov. 7-10
Directors Conference
Dec. 5-8

Check out all the upcoming CUES events.


Join the CUES Community!
Connect with CUES and other CUES members.

Join us on LinkedIn and follow us on Facebook or Twitter @TheRealCUES for the latest conference updates and executive education highlights! 

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