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Digital Signage Engages Viewers

May 2014 – Vol: 37 No. 5
by Dianne Molvig

Variety, brevity and a process to manage are the keys to success in interior and exterior signs.

Businessman touches the play button on a screenAs Madeline Stewart makes her way each morning to her office at Ontario-Montclair School Employees Federal Credit Union, she passes by the digital sign situated in the loan department. She always stops for a few minutes to take a look at that sign.

“I’m interested to see what’s posted for the day, and I like to check the trivia question,” says Stewart, a CUES member and president/CEO of the $84 million/7,100-member credit union in Ontario, Calif. Her reaction illustrates the point of digital signage, an electro…

Access is available to CUES members, CUES Director/CCUBE members, CUES Supplier members and to subscribers to Credit Union Management magazine.

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