In today’s world of social media platforms and news Web sites, credit unions have more press release distribution options than ever before. But where do we begin? Get tips in Credit Union Management’s online-only “PR Insight” column, below.

Also read the most recent online-only “HR Answers” column about developing your team and another article about IDAs, all in this week’s issue of CUES FYI.

PR Insight: Start Spreading Your News
How to distribute your latest in an online world

HR Answers: Internal Leadership Development
The need for continual learning
  
IDAs Make a Difference
Low-income homebuyers using matched savings accounts are better able to avoid foreclosure and subprime loans.

From Our Sponsor

Johns Hopkins FCU Navigates Rate Cuts to Come out on Top
During the economic recession in 2008, Johns Hopkins Federal Credit Union was faced with a state-mandated insurance rate reduction. In order to protect its non-interest income from credit insurance products, Johns Hopkins FCU turned to its partner, CRI Solutions, to not only avert losses, but increase income for the credit union.

Member Benefit Section

PR for CUs: Public Relations Strategies for Credit Unions
In a credit union, public relations is an investment in the long-term success of the organization, and contributes to a positive perception on the part of members and other influential stakeholders. CUES members can download this free, 150-page manual to learn six aspects of public relations:

1. building a positive image of the credit union;
2. the relationship between the credit union and the community in which it operates;
3. the working partnership between the credit union and the media;
4. the strategic relationships between the credit union and its special audiences: employees, members, SEG employers and employees, regulators and legislators, community opinion leaders, industry partners and educators;
5. issues management; and
6. crisis communication.

Three Incumbents Run for Re-Election to CUES Board
Members who wish to be added to the ballot must submit signed petitions by July 12.

CUES Net: CUES members are talking--about finding merger partners, allowance for loan loss, ways to cut costs, donating sick leave to a co-worker and more--on the classic CUES Net listserve and the new CUES Net forum. Sign up for the listserve by e-mailing cues@cues.org. Check out the CUES Net forum here.

New Benefit! CUES, CUES Director and CUES Supplier members and subscribers to Credit Union Management can now access a complete digital version of the May magazine by logging in at cumanagement.org then clicking on the magazine image in the top bar. E-mail cues@cues.org for password help.

Review all your member benefits here.

Blog: Worried About Web Video? So Were We! A few weeks ago, CUES released its first Web video to promote the Next Top Credit Union Exec challenge. In this CUES Nexus Connection blog post, CUES Editor Lisa Hochgraf shares some tips that CUES learned about making a video. What do you think? Watch the video here and then share your thoughts on the blog post.

"Pay for One, Get One Free"
Mark your calendar for CUES’ CEO/Executive Team Network™, Nov. 7-10, Four Seasons Resort and Club Dallas at Las Colinas, Dallas. Hear from top speakers who will focus on growth opportunities while you network with your CEO and senior executive peers. Be sure to learn more about our "Pay for One, Get One Free" offer!

Cool Web Site: Box.net was founded on a simple, powerful idea: People should be able to access and share their content from anywhere. Its Cloud Content Management system lets you access your content anywhere, anytime: at your desktop, on the Web, or even on your mobile device, with multi-level security features built it.

Member News:

Promotion: Lea Ammerman has been promoted to VP/branch operations at $1.82 billion/153,000-member Michigan State Federal Credit Union, East Lansing, Mich. Ammerman formerly served as VP/contact center operations.

Board Elections: Doug Allman, president/CEO of $1.1 billion/75,000-member NASA Federal Credit Union, Upper Marlboro, Md., has been elected chairman of the board of directors of CUES Supplier member CO-OP Financial Services, Rancho Cucamonga, Calif. Also elected to board offices for one-year terms were: Terry Laudick, president/CEO of $1 billion/121,000-member New Mexico Educators Federal Credit Union, Albuquerque, N.M., as vice chair/chair-elect; Doug Ferraro, president/CEO of $1.9 billion/191,000-member Bellco Credit Union, Denver, as treasurer; and Patsy Van Ouwerkerk, CCE, president/CEO of $1.5 billion/160,000-member Travis Credit Union, Vacaville, Calif., as secretary.  

People Helping People: $799 million/70,000-member US Federal Credit Union, Burnsville, Minn., has once again surpassed its MN FoodShare goal with food and monetary donations for local food banks. During the March-long campaign, US FCU’s 200 employees collected an astounding $5,801.83 and 5,528.47 pounds of food.

In addition to other funding, $1 billion/63,000-member Pacific Service Credit Union, Walnut Creek, Calif., has donated 10 personal computers, a laptop, a printer and the funds to purchase another printer along with software to The Bread Project, a nonprofit organization that promotes self-sufficiency by training individuals of low income in the skills needed for jobs in the food industry.

Read all the CUES member news here.

Discover Your Credit Union’s True Potential
ServiStar® will provide you with the tools, training and consulting expertise to build a successful sales and service culture at your credit union. You’ll learn to set—and exceed—ambitious goals for membership expansion, product penetration, loan growth, wallet share and more. Complete an online interest form now.

CUES Calendar
 
Webinar: Alternative Capital: Recapitalizing Credit Unions
May 12
10-11 a.m. Central time

CUES School of Business Lending
School I: Business Lending Fundamentals
May 17-21
Hyatt Regency Cambridge
Boston

School of Risk Management
May 17-18
Hyatt Regency Cambridge, Overlooking Boston
Boston

Webinar: The Quarterly Slant: Technology News with a Twist
May 20
1-2 p.m. Central time

Webinar: Alternative Capital: Controlling Your Destiny
June 2
10-11 a.m. Central time

DLI™: Governance
June 6-9
Joseph L. Rotman School of Management, University of Toronto
Toronto

CUES Annual Convention
Disney's Contemporary Resort
June 21-23
Lake Buena Vista, Fla.

Webinar: Alternative Capital: Navigating the Future
June 30
10-11 a.m. Central time

Check out all the upcoming CUES events.

Join the CUES Community!
Connect with CUES and other CUES members.

Join us on LinkedIn and follow us on Facebook or Twitter @TheRealCUES for the latest conference updates and executive education highlights!

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