Now that the social media wave has firmly hit the credit union shores – becoming a truly revolutionary means to interact with members – it’s time to think about how to measure this new media to quantify your efforts. Every marketer who wants to catch this social media swell has had to convince his or her manager or CEO of its practicality. Many, if not all, execs want to know how to measure the results. Listed below are six measurements that address and assess these efforts to let you know if you’re properly riding this interactive wave or not. Read more in Credit Union Management’s online-only “Inside Marketing” column, below.
Also read the online-only “NextGen Know-How” column and another article about Net Promoter® score, all in this week’s issue of CUES FYI.

Inside Marketing: Sizing up the Social Media Wave
Six measurements that validate and enhance your value

NextGen Know-How: Be a Cutting-Edge Leader
10 tips to excel in a leadership role

Is ‘The Ultimate Question’ the Final Question?
Instead of promoters, aim for believers

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Web Site Policy: Kim Westphal, president/CEO of $98.8 million Home Town Federal Credit Union has shared the CU’s Web site privacy and compliance policy in CUES Members Share. To access, log in at cues.org and click on “Members Share.” Then select “Information Technology” from the Policy Category pull-down menu. (E-mail cues@cues.org for password help.)

Jobs: The CUES Web site provides listings of positions and internships, both available and wanted. Currently, there are a couple of executive-level jobs posted. To view or submit (free for CUES members) a position, click here.

New Benefit! CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can now access a complete digital version of the July issue, plus archives back to December 2009, by logging in at cumanagement.org, then clicking on the magazine image in the top bar. E-mail cues@cues.org for password help.

Review all your member benefits here.

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Blog: Reputation Risk: What keeps you up at night? For one credit union CEO it’s how few credit unions are prepared when it comes to reputation risk. Read more in this CUES Skybox blog post.

CUES Councils: There are four regional CUES events happening in July and August. View a list of all upcoming CUES Council events.

CUES Puget Sound Council Meeting
July 23
7:30-9:30 a.m.
North Seattle

CUES Nevada Council Meeting
Aug. 4
11:30
Henderson, Nev.

CUES Rocky Mountain Council Meeting
Aug. 12-13
Vail, Colo.

CUES Northern California Council Meeting
Aug. 12
San Francisco

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Cool Web Site: NestWatch is a continent-wide, citizen-science project and nest-monitoring database of the Cornell Lab of Ornithology, funded by the National Science Foundation and developed in collaboration with the Smithsonian Migratory Bird Center. If you have birds’ nests on your property or nearby you can set up an account to monitor them and provide the project with useful information, including how the Gulf oil spill might be affecting them.
 
Member News:

Obituary: This past Friday, CUES member Defarra (Dean) Gaymon, CCE, was tragically killed while in New Jersey to attend his 30th high school reunion. He was the CEO of $56 million/15,000-member Credit Union of Atlanta, Atlanta, a graduate of CUES’ CEO Institute, and a central figure in the "I am CUES" campaign (see his story here). His colleagues and classmates remember him as an achievement-oriented CEO, yet always concerned about his staff and credit union members. Read CUES’ President/CEO Fred Johnson’s tribute to Gaymon here.

New Position: $80 million/15,000-member Montgomery County Employees Federal Credit Union, Rockville, Md., has hired Jim Norris, formerly head of Washington, D.C.-based $77 million AFL-CIO Employees Federal Credit Union, as president/CEO.

He succeeds Libby Mitchell, who retired after 23 years at Montgomery County EFCU.

Retirement: Following 23 years of unprecedented leadership, Loren Dickinson, president/CEO of $343 million/26,000-member Nutmeg State Federal Credit Union, Rocky Hill, Conn., will retire on Oct. 31. Prior to his tenure at Nutmeg State FCU, Dickinson served for 19 years as EVP/member services for the Credit Union League of Connecticut. Throughout his career, he has been very active in the credit union movement, serving on the board of directors and in various positions for the CULCT.

Milestone: Alabama Telco Credit Union, Birmingham, Ala., recently hit a big milestone when it reached over $500 million in assets. The CU serves 52,000 members. “It’s hard to imagine within our 76 years of business, we’ve grown our $70 capital base into a half-billion dollar company. It’s definitely an achievement worth celebrating for the credit union industry as a whole,” states Alabama Telco CU President/CEO Linda Cencula, a CUES member.

Recognition: Of 1,200 San Francisco Bay Area companies considered, $1 billion/70,000-member Pacific Service Credit Union, Walnut Creek, Calif., was recently honored as a 2010 Top WorkPlace by the Bay Area News Group. Pacific Service CU ranked 12th among the 35 Top Small WorkPlaces and was the only financial institution on the list. The CU achieved outstanding ratings in five areas: direction/leadership, execution, career development, workplace conditions and pay and benefits.

People Helping People: The WEOKIE Foundation, Oklahoma City, Okla., raised $25,829--a record amount--during its Fourth Annual Golf Tournament on June 3 at Rose Creek Golf Course in Edmond. This money will be used for educational scholarships and financial education. The golf tournament was attended by more than 130 golfers. The foundation’s goal is to promote $770 million/50,700-member WEOKIE Credit Union’s  commitment to social responsibility and to educate credit union members and the community so they are able to make better financial choices.

$841 million/73,700-member Fort Knox Federal Credit Union, Radcliff, Ky., has partnered with the Radcliff Police to fight driving under the influence. Preventive education is the primary goal of a new driver simulation program now offered by the Radcliff Police. With the help of a federal grant, the department purchased an eco-friendly four-seat electric mini-car used to replicate sensory perceptions of driving under the influence of alcohol or drugs. Fort Knox FCU donated a three-quarter-ton pickup truck to tow a tandem enclosed trailer with the modified golf cart and other equipment needed for the DUI simulation. The truck sports police striping and the CU’s sponsorship sign. Fort Knox FCU and the Radcliff Police have collaborated on several projects including a children’s bounce house that promotes crime prevention and an Ident-A-Kid computer and printer to produce picture identification cards for children.

Despite triple digit temperatures, the staff and members of $50 million/8,200-member FocalPoint Credit Union, Chittenango, N.Y., enjoyed the CU’s third annual Classic Car Cruise on July 8, and raised food and funds for the Food Bank of Central New York. Event attendees enjoyed classic cars, and refreshments, balloons and fun activities. Attendees received a cold beverage and hot dog when they donated food or money to the food bank. CU CEO Marilyn Marra-Crolick is a CUES member.

CUES Supplier Member News:
MShift announces that Patelco Credit Union is the first financial institution in the U.S. to launch Mobile Popmoney seamlessly integrated into the CU’s mobile banking service.

Insuritas, the nation’s leading provider of turnkey insurance agencies, today announced that it has been selected to provide Tennessee based Heritage South Credit Union with its turnkey insurance agency outsourcing solution.

Read all the CUES member news here.

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Time is Running Out to Win an iPad!
Credit unions participating in CUES Employee Salary Survey or CUES Executive Compensation Survey between Aug. 1, 2009 and July 31, 2010 will be entered to win an Apple iPad. Don’t miss out; participate by July 31!

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CUES Calendar
 
Webinar: Making Things Happen
July 15
1-1:30 p.m. Central time

Webinar: The Art of Risk-Taking
July 22
1-1:30 p.m. Central time

Webinar: Coaching Sales and Referrals
July 26
1-2 p.m. Central time

CUES School of Risk Management™
July 26-27
Doubletree Chicago O’Hare Airport Hotel in Rosemont
Chicago

CUES Advanced School of Risk Management™
July 28-29
Chicago

CUES School of Business Lending II
July 26-30
Chicago

Webinar: Compliance – An Operational Issue That Demands Efficiency
Aug. 4
1-2 Central time

Execu/Net^™ 2010
Aug. 22-25
Summit at Big Sky Resort
Big Sky, Mont.

CUES School of Sales & Service - Canada
Sept. 14-17
Vancouver

CUES Director Development Seminar
Sept. 15-17
Vancouver

CUES School of Risk Management
Sept. 20-21
Seattle

CUES School of Business Lending - School III
Sept. 20-24
Seattle

CEO/Executive Team Network™
Nov. 7-10
Dallas

Directors Conference
Dec. 5-8
Phoenix

Check out all the upcoming CUES events.

 

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