Facility Solutions: Branch Performance
Maximize ROI by allocating member activity to the proper branch and taking square-footage metrics cues from retail.

Make the Most of Member Data
CUs can learn a lot about how to leverage CRM by looking to other industries.

Inside Marketing: Working for Media
Why you should be your local journalists’ greatest ally.

CEO for Hire
Roger Stout’s company provides leadership and support services for credit unions in Pennsylvania.

TruFinancial Checkup
Tools to support a new service model.

Credit Union Management Featured Article

Bringing Wellness to Work
The what, how and why of health fairs.

CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can access a complete digital version of our April issue at cumanagement.org. Email cues@cues.org for password help. Or, to sign up for a handy monthly email with direct links to top articles, email mary@cues.org.

From our Sponsor

Prepare for Fast-Changing Lending Compliance
From our sponsor: Make the Most of Every Lending Opportunity--Part 2

CUNA Mutual Group is the marketing name of CUNA Mutual Holding Company, its affiliates and subsidiaries. Our insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group's vision is unwavering: To be a trusted business partner who delivers service excellence through customer-focused products and market-driven insight.

Member Resources

Advisory Committee Policy: PARDA Federal Credit Union has shared its policy defining the roles and responsibilities of volunteers on advisory committees in CUES Members Share. Log in at the top of cues.org, then click the link below and finally select “Board of Directors” in the “policy category” pull-down menu.

Review all your member benefits.

Blog: Leave the Past Behind. Think Strategically: Credit union boards spend 95 percent of their meeting time literally picking the past to pieces. Even at so-called annual strategy retreats, most board conversations are about numbers, budgets and tactics. There is a huge disconnect between what the law says is one of credit union directors’ most important responsibilities—ensuring the long-term, ongoing viability of the organization—and what actually happens in the board room. Read more in this CUES Skybox blog post by John Oliver, president of Laurel Management Systems, Inc., Palm Springs, Calif.

Make sure your volunteers join Oliver as he teaches how to embrace the future through strategic thinking at CUES Director Strategy Seminar, June 20-22, in Vancouver, British Columbia. Learn to design and implement a year-round effective and measurable strategic planning process that becomes part of your credit union’s culture.

Powerful Strategies for Marketing Leaders
Effective marketing communicates your credit union’s value, improves member experience, and drives growth and profitability. Attend CUES School of Strategic Marketing, July 16-18 in Seattle, and learn the keys to strategy-focused marketing and data-driven decision making. Register now; rates increase $200 after June 1!

Cool App: With the txtot (or text on time) app for iPhone, you can schedule a text message to deliver later. You set the time and date, and the app will remind you to send the text at the appropriate time.

Elect and Educate
Board elections are an essential part of credit union operations, yet conducting them and bringing your new volunteers up to speed can put a strain on your resources. Save time and money by letting CUES eVote seamlessly execute your next election and educate your board. Learn more today.

Member News:

Honored: CUES Director member Shirley Jenkins was named the 2012 Pete Crear Lifetime Achievement Award recipient during the African-American Credit Union Coalition's Networking Meeting and Reception. Jenkins has been a long time active supporter and advocate in the credit union industry. She was elected in 1983 to New York-based Municipal Credit Union's board of directors, and currently serves as board secretary/legislative chair. In 2005, Jenkins was inducted into the New York State Credit Union League Hall of Fame, for her work in promoting the credit union movement locally, nationally and internationally. In addition, Jenkins is a founding member and was vice chair of the AACUC Board of Directors.

Wright-Patt Credit Union’s Tim Mislansky, CCE, has been honored with the Miami Valley Fair Housing Center Marie Kindrick Community Volunteer Award. The award recognizes individuals in the community who work for the rights of those who are under-represented in the Miami Valley. With the help of a dedicated team, Mislansky, chief lending officer of Wright-Patt CU, Fairborn, Ohio, has worked hard to expand homeownership opportunities for homebuyers in the Greater Dayton Area, collaborating with several local non-profit and city organizations, as well as designing mortgage programs that put affordable homeownership within reach.

Desreen A.M. Marquis, general manager of NAJ Co-operative Credit Union Limited, Kingston, Jamaica, has been honored with a lifetime membership in the Delta Mu Delta honor society for outstanding academic achievement for her work at the University of Phoenix.

Consumers Credit Union, Oshtemo, Mich., is one of West Michigan’s 101 Best and Brightest Companies to Work For, announced the Michigan Business & Professional Association. Consumers CU also ranked in the 96th percentile in Strategic Company Performance – the extent to which HR collaborates to drive company performance with executives in a proactive and meaningful way. The CU has six CUES members.

MSU Federal Credit Union, East Lansing, Mich., has also been recognized as one of West Michigan’s 101 Best and Brightest Companies to Work For by the Michigan Business and Professional Association. This honor recognizes innovative strategies and best practices in human resources in areas including compensation, community initiatives, and employee enrichment and achievement. The CU has eight CUES members.

Merger: $40 million Forest Park Federal Credit Union, Portland, Ore., has completed its merger with SELCO Community Credit Union, Eugene, Ore. The merger became official Jan. 1, and operational integration was completed on April 1. SELCO Community CU has one CUES member.
 
Community Involvement: On March 30, the Massachusetts School Bank Association held its 2012 Spring Conference at the Federal Reserve Bank of Boston. High school students from across the state came together to compete in one of three areas: Banking Bowl, Marketing Competition or Product Development. Lowell, Mass.-based Jeanne D’Arc Credit Union’s Financial Education Team coached 60 students from local schools from its Introduction to Financial Services classes and Marketing classes in preparation for this event. A total of 320 students from 25 schools competed. Local students fared well in their competitions, with Dracut High School, one of the schools coached by Jeanne D’Arc CU, placing 1st in the Banking Bowl. The CU has six CUES members.

After Kentucky suffered from severe tornados during March, Commonwealth Credit Union, Frankfort, Ky., donated $10,000 to American Red Cross for Tornado Relief Services. In addition, CU employees raised thousands of dollars by sponsoring “Dress Down Days” with funds donated to several local groups for tornado relief. The CU has one CUES member.

As part of its ongoing commitment to cultural diversity and responsible banking, Bethpage Federal Credit Union, Bethpage, N.Y., is pleased to announce that it has expanded its partnership with the Long Island GLBT Services Network. The new affinity program will provide the network’s tens of thousands of constituents the opportunity to be part of Bethpage FCU, which has been a partner to and supporter of the network. The CU has five CUES members.

CUES Supplier Member News: Susan L. Kelly has been named St. Petersburg, Fla.-based PSCU’s new chief marketing officer and will assume the position immediately. Previously she was VP/enterprise marketing services at Xerox.
 
Read more—and submit your own--CUES member news.

CUES Calendar

CUES School of Risk Management(tm)
April 30 - May 1
Cambridge, Mass.

CUES School of Applied Strategic Management(tm)
April 30 - May 3
San Diego

CUES School of Business Lending(tm) School I: Business Lending Fundamentals
April 30 - May 4
Cambridge, Mass.

CUES School of Growth and Profitability(tm)
May 1-3
San Diego

CUES School of Consumer Lending(tm)
May 2-3
Cambridge, Mass.

CEO Institute III: Strategic Leadership Development
May 6-11
University of Virginia, Darden School of Business

Free! Webinar: Discover & Differentiate
May 31
1-2 p.m. Central

Directors Leadership Institute: Governance
June 3-6
Joseph L. Rotman School of Management, University of Toronto

CUES Director Strategy Seminar
June 20-22
Vancouver

CCCU and CUES International Convention
June 23-26
Montego Bay, Jamaica

Check out all the upcoming CUES and CUES Council events.