Another Threat to Interchange?
Strategies for putting the brakes on the potential negative impact of PIN-authenticated Visa debit

Facility Solutions: The Kaizen of Branching
Continuously monitor—and improve—the performance of your physical locations

Inside Marketing: Working for Media Part 2
Tactics, strategies and examples on how to get covered

More Than ‘Just’ Volunteers
Now best practice boards look for competency as well as passion

Cause-Based Leadership
Employees want a reason to come to work. Are you giving them one?

Credit Union Management Featured Article

Creating a Succession Plan That Works
Prepare for the retiring workforce and promote from within.

CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can access a complete digital version of our May issue at cumanagement.org. Email cues@cues.org for password help. Or, to sign up for a handy monthly email with direct links to top articles, email mary@cues.org.

From our Sponsor
Recruiting is the Key to Building a Winning Leadership Team
In today’s challenging environment, highly qualified executive leadership is essential to success. JMFA ESG has the experience and tools to help you find the best talent, whether you’re looking for:

• the ideal CEO, CFO or COO;
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• interim leadership on a contract or project basis.

Member Resources

CEO Transition: A new CEO's transition has taken on more importance during recent years. In the next 10 years, two of every five credit union CEOs will be eligible for retirement. Nearly half of all credit union CEOs plan to retire within the next 10 years, and about one quarter plan to within the next five years. Given just how much turnover is predicted for the near future in the credit union industry, the CEO transition process has become one of the top priorities for today's credit unions. This learning plan provides numerous resources to help new chief executive officers have a smooth transition to their position.

Review all your member benefits.

Blog: Your Marketing Needs More Fiber: Your marketing needs more fiber, Bo McDonald and Mark Dudley told attendees of a recent "Doing it Different" meeting held in Raleigh, N.C. And marketing fibers are not all created equal, emphasized McDonald and Dudley, president and business development manager, respectively, for CUES Supplier member Your Marketing Co., Greenville, S.C. "Your marketing needs more relevant fiber," they told attendees. "What does fiber do? It's an impactful little grain that keeps your marketing consistent." Read more in this CUES Skybox blog post.

Video: Currency’s Tim McAlpine and 2011 CUES Next Top Credit Union Exec Devin Selte talk to Mike Lawson on his CUBroadcast show about the 2012 challenge. Who will you nominate before June 15?

CUES Councils: Find a local meeting in your area by using the CUES Council map. There are three council events planned this summer.

CUES Utah Council Golf Tournament
June 12
Wasatch Mountain State Park

CUES Rocky Mountain Council Meeting
Aug. 9-10
Breckenridge, Colo.

CUES Wisconsin Council Road Trip
Sept. 17-18
Location TBA

2012 CUES Next Top Credit Union Exec in Partnership with DDJ Myers
It’s back! The search for emerging credit union leaders is on. More than $50,000 in prizes will be awarded, plus the title of Next Top Credit Union Exec. Flex your creative muscles and show the credit union world what you’re capable of. Nominate your employees, your peers or yourself May 15-June 15.

Cool App: Flipboard is a free app that creates a single place to enjoy, browse, comment on and share all the news, photos and updates that matter to you in a beautiful, magazine-like view. Flip through your Facebook newsfeed, tweets from your Twitter timeline, photos from Instagram friends, sounds from SoundCloud and much more.

Recruit Talented Executives
CUES Executive Search in Partnership with JMFA ESG’s massive referral network, personality assessment tools and use of performance indicators gives you access to top candidates. Learn more today.

Member News:

Anniversary: PrimeWay Federal Credit Union, Houston, is celebrating its 75th anniversary by giving away $750 each month in random drawings from the CU’s membership. The CU has nine CUES members.

Event: Manatee Community Federal Credit Union, Bradenton, Fla., has been certified as a "Community Development Financial Institution" by the U.S. Treasury Department. It is one of three credit unions in Florida to have the CDFI certification. The CU has six CUES members.

Merger: VA Employees Credit Union will merge into Dane County Credit Union, both of Madison, Wis. Dane County CU has three CUES members.

REALTORS® Federal Credit Union, Rockville, Md., announced that its members had overwhelmingly approved the merger of the credit union with Northwest Federal Credit Union, Herndon, Va. Following the closing of the merger, REALTORS®  FCU will continue to serve its current membership base under the brand, REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union. Northwest FCU has 17 CUES members.

Community Involvement: St. Louis, Mo.-based Gateway Metro Federal Credit Union's commitment to financial education for today's youth was evident when employees taught savings and money topics to over 120 children at AT&T's annual Take Our Children to Work Day. This is the seventh year Gateway Metro FCU has participated in the event. The CU's class combined educational and fun activities. Questions got the kids involved and helped them discuss earning money, spending money wisely and saving. After a short presentation, the kids participated in a trivia game, colored and did other fun activities. The CU has one CUES member.

In its ongoing commitment to the community, Members Advantage Credit Union, recently donated $1,000 to The Stepping Stone Shelter for Women in Michigan City, Ind. The CU has six CUES members.

Mission Federal Credit Union, San Diego, launched its Mission Fed mPower website, created to empower teens and young adults with financial education and money management tools. The site features financial education content, including games, videos and a weekly blog “mPowering Your Mission,” all geared toward engaging and educating teens and young adults toward a successful financial future. The CU has one CUES member.

Michigan State University Federal Credit Union, East Lansing, Mich., was recognized as a Gold-Level Fit-Friendly Company by the American Heart Association. AHA recognizes Fit-Friendly Companies as employers that go above and beyond when it comes to their employee’s health. The CU offers a variety of programs and resources to help staff develop and maintain healthier lifestyles. Ongoing exercise “challenges” allow staff to win prizes for walking, running, or biking set distances, and employees easily track their progress using a tool on the CU’s intranet. Physical activity is further supported with exercise classes, free pedometers, walking trails and an on-site employee gym at the CU’s headquarters. The CU has eight CUES members.

Security Service Federal Credit Union, San Antonio, saddled up as a sponsor this year of the First Annual Uvalde Chamber of Commerce Bull-O-Rama. More than 2,000 bull riders and their families, Uvalde residents, community volunteers and out-of-town visitors attended the event held at the new Uvalde County Fairplex. The CU took the bull by the horns by sponsoring the bucketing shoot for Mutton Bustin', an event where children ride on the backs of sheep, holding on for as long as possible. The CU has five CUES members.

TruMark Financial Credit Union, Trevose, Pa., in association with Classic Rock 102.9 MGK, has teamed up with The Hamels Foundation to assist in its mission to support low-income school systems in the United States and abroad. Through July 8, depositors will receive $100 when they open a new checking account at TruMark Financial CU. Plus, the CU will donate $100 to The Hamels Foundation. The CU has one CUES member.

CUES Supplier Member News: Your Marketing Co., Greenville, S.C., a provider of marketing ideas and solutions to credit unions throughout the U.S. is pleased to announce the addition of Emma Cooper to the YMC team. She is a 2011 graduate of Miami University in Oxford, Ohio.

Read more—and submit your own--CUES member news.

CUES Calendar

Free! Webinar: Maximizing New Member Relationships
May 24
1-2 p.m. Central

Free! Webinar: Discover & Differentiate
May 31
1-2 p.m. Central

Directors Leadership Institute: Governance
June 3-6
Joseph L. Rotman School of Management, University of Toronto

 Free! Webinar: The Role of Recruitment, Education, and Retention in Effective Governance
June 14
1-2 p.m. Central

Free! Webinar: Compensation Benchmarking: Trends, Benefits and Succession Planning for Executives
June 21
1-2 p.m. Central time

CCCU and CUES International Convention
June 23-26
Montego Bay, Jamaica

Free! Webinar: ERM Fundamentals for Credit Union Risk Managers & Executives
June 27
12-1:30 p.m.

CUES School of Strategic Marketing™
July 16-18
Seattle

CUES School of Business Lending
School II: Financial Analysis and Diagnostic Assessment
July 17-20
Seattle

CUES School of Product and Channel Management™
July 18-19
Seattle

Execu/Net™
Aug. 19-22
Summit at Big Sky Resort

CUES Director Development Seminar
Sept. 12-14
Savannah, Ga.

ServiStar Users Group
Sept. 13-14
Savannah, Ga.

CUES School of Consumer Lending
Sept. 17-18
Schaumburg, Ill

CUES School of Business Lending: School III: Strategic Business Lending
Sept. 17-21
Schaumburg, Ill

CUES Advanced School of Consumer Lending ™
Sept. 19-20
Schaumburg, Ill

Check out all the upcoming CUES and CUES Council events.