CUES FYI
On the CFPB’s Radar
Agency looking at mortgage services rules.
Facility Solutions: Driving Community Engagement
Credit union branches can play a powerful role in competing against the big guys.
Gorillas and Guerilla Marketing
Break free from tradition to improve your marketing strategies.
Inside Marketing: Go Ahead, Tweet It
Seven ways to take advantage of the social power of your satisfied (and not-so-satisfied) customers.
Funding Earning Assets
A quality credit card portfolio is one of few solid options.
Credit Union Management Featured Article
Pricing Properly
Competing while managing your risks with loans and deposits.
CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can access a complete digital version of our June issue at cumanagement.org. Email cues@cues.org for password help. Or, to sign up for a handy monthly email with direct links to top articles, email mary@cues.org.
From our Sponsor
How Credit Unions Grew Consumer Loans During Great Recession
CUNA Mutual Group is the marketing name of CUNA Mutual Holding Company, its affiliates and subsidiaries. Our insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group's vision is unwavering: To be a trusted business partner who delivers service excellence through customer-focused products and market-driven insight.
Member Resources
Resource Library: CUES.org has a revamped resources section where you can find whitepapers, webinars and videos. Many are open to the public. Check them out:
Review all your member benefits.
Blog: $1 Trillion and Counting: Credit unions recently achieved a significant industry milestone, reaching $1 trillion in collective member deposits, serving more than 90 million members nationwide. The well-publicized Bank Transfer Day bolstered these numbers by attracting more than 1 million new members. One could argue this is a temporary surge resulting from public backlash over increasing bank fees for such previously free services as checking accounts and debit cards. I, however, believe the motivation to switch from a bank to a credit union goes beyond simply finding a way around the new fees, writes Andrew Tilbury, chief marketing officer of Bluepoint Solutions, a CUES Supplier member based in Vista, Calif., in this CUES Skybox blog post.
Note: If you subscribe to the CUES Skybox RSS feed, please re-add it to your blog reader as it was recently changed. Look for the “Subscribe” options on the top, left corner at http://www.cuesskybox.org/.
Product and Channel Management Resources
Check out this series of blog posts about managing channels and products.
Service Delivery Command Center
Who Ya Gonna Call?
Managing the Middle With Carrots and Sticks
For Product Development Success, 'Reload' the Resources
Valuable Research on a Google Budget
To Niche or Not to Niche?
Attend CUES School of Product and Channel Management™, July 18-19 in Seattle, and you'll take home a customized tool kit which will help you build your credit union’s own Delivery Channel Assessment and Future Road Map.
Responsibility, Accountability and Purpose
Credit union governance encompasses far more than just reading and understanding financial statements. Attend CUES Director Development Seminar, Sept. 12-14, in Savannah, Ga., as we explore current topics, and discover how to identify and maximize the traits you need to successfully reach your credit union’s goals. Register today!
Cool App: The AccuTerra iPhone app uses the phone’s GPS to provide access to detailed maps of natural trails and camping grounds around the world.
LinkedIn Discussions: Join the CUES LinkedIn group to talk with credit union peers. A new feature in this e-newsletter will feature discussion from the group and we encourage you participate. Here’s a question from a group member:
Who do you use for your loan origination system? Do you like it? What are the great parts about it? Drawbacks?
Any credit union employee can join the CUES LinkedIn group. Firms need to be a CUES Supplier Member to join.
Last Chance to get 1962 Pricing!
In celebration of our half century mark, we’re giving back to the movement by offering CUES Executive Memberships—at any level—for just $50! Join today…1962 pricing will disappear when June is over.
Member News:
Honored/Retirement: Larry Wilson, president/CEO of Coastal Federal Credit Union, Raleigh, N.C., has been awarded the Larry Johnson Order of Merit Lifetime Achievement Award from the North Carolina Credit Union League. Wilson, the 1992 CUES Outstanding Executive, will be retiring at the end of June
Security Service Federal Credit Union, San Antonio, was recently recognized by the City of San Antonio’s Business Group on Health and the Mayor’s Fitness Council for its ongoing efforts to improve employee’s health. The CU offers a program that rewards employees for physical activity and provides educational initiatives that encourage nutrition, financial fitness, life-work balance and other healthy lifestyle behaviors. The CU has five CUES members.
New Position: Richard Williams is the new president/CEO of Dow Louisiana Federal Credit Union, Plaquemine, La. Previously he was CEO of Securityplus Federal Credit Union, Baltimore.
Stewart Ramsey, CCE, is the new CEO of Pen Air Federal Credit Union, Pensacola, Fla. Previously he was president/CEO of Fort Campbell Federal Credit Union, Clarksville, Tenn.
Retirement/New Position: Thomas Ryan, CCE, is the new president/CEO of Langley Federal Credit Union, Newport News, Va., effective July 18. Previously, he was EVP/chief operating officer at Digital Employees Federal Credit Union, Marlborough, Mass. He succeeds Jean Yokum, who is retiring.
Community Involvement: Michigan State University Federal Credit Union, East Lansing, Mich., staff recently contributed a total of $12,665 to 24 charities in addition to providing volunteer time, two hundred meals, and other needed items. These charitable activities began last October on the World Council of Credit Unions’ International Credit Union Day, as part of a “Credit Unions Build a Better World” initiative. Fundraising kicked off with the CU’s human resources department providing each department with a $100 donation toward a charity of the department’s choice. Each department was given the challenge to grow this initial donation into a larger contribution. The CU has eight CUES members.
This summer, Consumers Credit Union, Kalamazoo, Mich., is offering the Paw Prints Summer Reading Program for all Dollar Dog Kids Club® members. The program provides prizes as incentives for kids age 12 and under who spend their free time reading during the summer. The CU will also be holding a book drive at each of its offices to collect books for all ages and genres to donate to local schools and libraries. The CU has six CUES members.
A team of employees from the Hemet, Calif., branch of Altura Credit Union recently participated in the American Cancer Society’s “Relay for Life.” The 24-hour event raises funds to fight cancer. 25 Altura staff and family members participated in the relay, raising $613. Altura CU also had a booth on site. The CU has 11 CUES members.
San Diego County Credit Union was the presenting sponsor of the recent San Diego County Office of Education’s Innovative Video in Education awards that honored elementary, middle and high school students for their original video work. It was the third consecutive year the CU has sponsored the iVIE awards. The CU has three CUES members.
American 1 Credit Union, Jackson, Mich., recently sponsored two kids-focused events: A Kids’ Fest, geared toward kindergarten thru fifth grade, featured vendors with an interactive activity, including a Car Seat Safety Check, child fingerprinting, live animal demonstrations, face painting and pony rides. Next a Cops N Kids event featured several businesses and non-profits with services geared toward kids. The CU has six CUES members.
Read more—and submit your own--CUES member news.
CUES Calendar
Free! Webinar: ERM Fundamentals for Credit Union Risk Managers & Executives
June 27
12-1:30 p.m.
Free! Webinar: Defining Your Personal Professional Brand
July 10
1-2 p.m. Central
Free! Webinar: Member Engagement and PFM
July 11
1-2 p.m. Central
CUES School of Strategic Marketing™
July 16-18
Seattle
CUES School of Business Lending
School II: Financial Analysis and Diagnostic Assessment
July 17-20
Seattle
CUES School of Product and Channel Management™
July 18-19
Seattle
Execu/Net™ 2012
Aug. 19-22
Summit at Big Sky Resort
CUES Director Development Seminar
Sept. 12-14
Savannah, Ga.
ServiStar Users Group
Sept. 13-14
Savannah, Ga.
CUES School of Consumer Lending
Sept. 17-18
Schaumburg, Ill
CUES School of Business Lending: School III: Strategic Business Lending
Sept. 17-21
Schaumburg, Ill
CUES Advanced School of Consumer Lending ™
Sept. 19-20
Schaumburg, Ill
Check out all the upcoming CUES and CUES Council events.
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