CUES FYI

Published every Tuesday, CUES FYI includes up-to-the-minute industry news, the latest Credit Union Management online-only columns, CUES member news and member benefits .

CUES FYI Nov. 20, 2012: Are You Driving Away Great Employees?

NextGen Know-How: Are You Driving Away Great Employees?
Is your CU’s culture employer- or employee-centric?

Inside Marketing: Don’t be Salesy
When pitching story ideas to editors, don’t sell them – educate them with objective pitches that will build your credibility, trust and leadership for increased media exposure.

Credit Unions Demand Multi-Tasking Marketers
Weber talks channel consistency and making an impact in an established industry

Why Your Organization Needs an Adaptive Website
Optimize for phones and tablets

Credit Union Management Featured Article

Cloud Done Right
FFIEC guidance requires CUs to ensure providers meet requirements for cost, quality of service, compliance and risk management.

View a preview of Credit Union Management’s November digital edition.

CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can access the complete digital version of our November issue by logging in at cumanagement.org and then clicking the rotating magazine icon. Email cues@cues.org for password help. Or, sign up for a handy monthly Credit Union Management email with direct links to top articles.

From our Sponsor

Recruiting is the Key to Building a Winning Leadership Team

In today’s challenging environment, highly qualified executive leadership is essential to success. JMFA ESG has the experience and tools to help you find the best talent, whether you’re looking for:

the ideal CEO, CFO or COO;
top-level managers; or
interim leadership on a contract or project basis.

Member Resources

Video: Meet Teresa Freeborn, CUES’ 2012-2013 board chair in this video about CUES Center for Credit Union Board Excellence.

CCUBE members can view hundreds of videos and articles on board governance, credit union strategy, CEO relations, risk management, committees, advocacy and finance at myccube.org. Not yet a member? Sign up for a 30-day free trial.

Blog: Improving Your Understanding of Risk Protects Your Credit Union

To your credit union, risk most likely means finding new ways to serve your members. As a member-focused organization, your credit union is used to recognizing and handling risk in a way that protects your organization while also providing your members with the products and services they need. But from an examiner’s point of view, risk is the No. 1 enemy, and something to avoid as much as possible. Read more in this CUES Skybox post by David Reed, partner at Reed & Jolly, PLLC, Fairfax, Va.

CUES Councils: Find a local meeting in your area by using the CUES Council map. Two council events are planned before the end of the year.

CUES Delaware Valley Council Meeting

Nov. 28

Malvern, Pa.

CUES Michigan Council Holiday Luncheon

Dec. 7

Troy, Mich.

Catch up with the CUES Wisconsin Council with this video and CUES Skybox blog post.

Wisconsin Council Road Trip Meeting a 'Passport to Innovation'

Retreat to a Knowledge Oasis

Make plans now to send your volunteers to CUES’ Directors Conference. We’ll cover the topics that matter most to your organization, and take an in-depth look at the relevant governance and strategic issues affecting your credit union and the movement. Join us Dec. 9-12 in Palm Desert, Calif. Register now!

Cool App: Cozi is a free app and website that helps you manage your busy family calendar. Plus it keeps track of everything from school schedules to sports activities, meals, grocery lists, and chores, all in one place.

A Practical Way to Board Improvement

Participate in CUES' Board Benchmarks & Best Practices survey by Nov. 26. As a thank-you for participating, you'll receive a benchmark comparison for 10 questions, as weighed against a previous CUES survey. You’ll also get a $50 discount when you pre-order the survey results by Dec. 31, 2012. The results are due out in early 2013. Participate now.

Member News:

Retirement/Promotion: Dennis Sommer is retiring as president/CEO of Alliance Credit Union, Fenton, Mo., after 40 years in the CU industry. Executive Vice President Tim Stephens will succeed him in 2013.

New Position, T. Wayne Hood Esq. is the new SVP/general counsel at ORNL Federal Credit Union, Oak Ridge, Tenn. He will provide senior leadership in compliance, policy amendments, internal controls and overall risk management for the credit union. Hood most recently served on the banking, real estate and financial services and business services groups of Butler, Snow, O’Mara, Stevens and Cannada, PLLC Law Firm in Nashville, Tenn.

Honored: Kelly McDonough, president/CEO of First Alliance Credit Union, Rochester, Minn., was honored by Finance & Commerce as a 2012 Top Woman in Finance. The publication honored high achieving women across the state of Minnesota at its 12^th annual Top Women in Finance awards program. The awards recognize women who are making notable contributions to their professions, their communities and society at large.

Anniversary: Michael B. Magnavita, EVP/chief financial officer for Franklin Mint Federal Credit Union, Broomall, Pa., celebrated 25 years of service at the credit union in 2012. He began his Franklin Mint FCU career as AVP/controller in 1987 and was promoted to vice president in 1990. He was named EVP/CFO in 1993.

BCU, Vernon Hills, Ill., was selected as one of The Chicago Tribune Top 100 Workplaces 2012. The Top Workplaces are determined solely from employee feedback through a survey administered by WorkplaceDynamics, LLP. The CU has five CUES members.

Merger: The Pennsylvania Department of Banking approved the merger of Bucks County Community College Employees Federal Credit Union, Doylestown, Pa., into TruMark Financial^® Credit Union, Trevose, Pa., on Oct. 1. TruMark Financial CU has one CUES member.

Community Involvement: Jeanne D’Arc Credit Union, Lowell, Mass., is hosting a Toys for Tots drive to collect new, unwrapped toys that U.S. Marine Corps Reserve members will donate to families whose children would otherwise go without gifts this holiday season. The CU has six CUES members as part of its CUES Executive Group Membership.

CUES Supplier Member News: Kevin Heal is the new VP/sales and business development at Callahan Financial Services, a subsidiary of Callahan & Associates, Washington, D.C. Heal brings with him more than 25 years of sales and trading experience with both large investment banks and regional broker dealers.

Read more—and submit your own--CUES member news.

CUES Calendar

Free! Webinar: Stop Losing Your Best Members

Nov. 14

1-2 p.m. Central

Directors Conference
Dec. 9-12
Palm Desert, Calif.

CUES Symposium: A CEO/Chairman Exchange
Feb. 3-7
Wailea, Maui

Execu/Summit®

March 10-12

Snowmass Village, Colo.

CUES Advanced School of Business Lending™

March 11-15