CUES FYI

Published every Tuesday, CUES FYI includes up-to-the-minute industry news, the latest Credit Union Management online-only columns, CUES member news and member benefits .

CUES FYI Feb. 12, 2013: PR Insight: SEO Checklist

PR Insight: SEO Checklist
26 tips from credit union industry experts

Online Cash-Back Offers
America First Credit Union tries to keep cards top of wallet

HR Answers: Take Your Organization From Engaged to Entangled
8 critical elements

Good Governance: Board Position Descriptions
Techniques to aid in their development

Better Board Decisions
Make sure all the expertise at the table gets on the table

Credit Union Management Featured Article

All Business

When it comes to member business services, marketers' roles span research, product design and delivery, and education.

View a preview of Credit Union Management’s February digital edition.

CUES, CUES Director and CUES Supplier members, as well as subscribers to Credit Union Management, can access the complete digital version of our February issue by logging in at cumanagement.org and then clicking the rotating magazine icon. Email cues@cues.org for password help. Or, sign up for a handy monthly Credit Union Management email with direct links to top articles.

Member Resources

Webinar: Mapping the Member Experience: CUES members can hear from CUES Next Top Credit Union Exec competition winner, Ashley Kohlrus, as she provides additional details on Allegacy Federal Credit Union’s project, “Mapping the Member Experience” and how this initiative ties into the organization’s culture, strategies, and bottom line results. This is a webinar playback and was previously recorded. Email cues@cues.org for password assistance.

Review all your member benefits.

Blog: Tips for a Creating a Compelling Mission Statement: You can’t always be the best, so be really great at being you, Michael Neill, CSE, told attendees of CUES Symposium: A CEO/Chairman Exchange. To do this, credit unions need mission statements that the whole organization can rally around. Read more in this CUES Skybox blog post.

Learn more about ServiStar, a joint offering of CUES and Michael Neill and Associates.

Manage New Products, Increase Your ROI

Create your credit union’s own Delivery Channel Assessment and Future Road Map at CUES School of Product and Channel Management, April 29-30, in Chicago. Improve bottom line performance; make sure your current channels are effectively reaching your target market. Register today!

Cool App: Brewster is an app that merges your address books, contacts, friends and followers from phone and social media accounts into one personalized address book. It shows you who's trending in your life and who you are losing touch with. It also allows you to search people by anything (name, city, even favorite band!) with quick access to the people you contact the most.

CUES Business Lending Edge Winter 2012

Read articles about managing member business loans in this newsletter. Want to get this free newsletter in your inbox every quarter? Email theresa@cues.org.

Find the Hard to Find
CUES Executive Search in Partnership with JMFA ESG’s massive referral network, personality assessment tools and use of performance indicators give you access to top candidates. Learn more today.

Member News:

Honored: North Shore Credit Union, North Vancouver, British Columbia, is named on a list of Canada’s 10 Most Admired Corporate Cultures for 2012 in the growth and small cap category. The program is sponsored by Waterstone Human Capital. The CU has one CUES member.

Merger: Garden Savings Federal Credit Union, Parsippany, N.J., is merging in NWNJ Federal Credit Union and its single branch location in Denville, N.J. Garden Savings FCU has six CUES members as part of its CUES Executive Group Membership.

Promotion: Dale Johnson is the new president/CEO of Sun Community Federal Credit Union, El Centro, Calif. Previously, he was the CU’s EVP/chief financial officer. He replaces Harold Walk.

Community Involvement: For the 10th year, Bethpage Federal Credit Union, Bethpage, N.Y., will help low- to moderate-income households on Long Island prepare their tax returns for free, by offering Long Island’s largest Volunteer Income Tax Assistance program at 12 of the CU’s Long Island branch locations. The CU has two CUES members.

Commonwealth Credit Union, Frankfort, Ky., is partnering with two radio stations to sponsor Band Together, a program designed to recognize new talent on the horizon and young talent in local communities, while raising money for high school music programs. Students ages 13-18 can enter by submitting a video audition. The CU has one CUES member.

Consumers Credit Union, Kalamazoo, Mich., is hosting a free seminar for individuals looking for a more effective way to budget their money. Called “Budgeting by Aisle,” the seminar presents better alternatives to payday lending. The CU has seven CUES members as part of its CUES Executive Group Membership.

Nassau Educators Federal Credit Union, Westbury, N.Y., one of the first credit unions to respond to the Hurricane Sandy disaster, has provided a record $50 million in special low cost loans to the Long Island community. Long Islanders impacted by Sandy could take advantage of personal loans with a 1 percent APR for the first year to assist with repairs, or benefit from an auto loan discount and auto loan rates as low as .74 percent APR to replace vehicles lost in the storm. The CU has six CUES members as part of its CUES Executive Group Membership.

Read more—and submit your own--CUES member news.

CUES Calendar

Free! Webinar: Best Practice Advice for Surviving and Thriving Through a DDoS Attack

Feb. 20

10-11 a.m. Central

Free! Webinar: The Critical Role of Internal Service in Credit Union Sales & Service Culture

Feb. 25

1-2 p.m. Central

Execu/Summit®

March 10-12

Snowmass Village, Colo.

CUES Advanced School of Business Lending™