Making A Difference: Credit Unions Reaching Out to Members of Modest Means (available to all credit unions free of charge)

In selecting the case studies, CUES has endeavored to present a wide range of possible approaches so credit unions can select and follow a model matching their particular community and circumstances.

The study offers a multitude of tools to assist credit union outreach efforts; it covers:

• Reasons to offer outreach programs
• Possible challenges credit unions will face
• A variety of case studies outlining winning programs
• Eight common elements found among successful programs
• Tips on how credit unions can proceed

A list of Web resources to further your outreach plans

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