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GMA 2014 Winners List

Drum Roll Please....

Year after year, credit unions from around the world produce attention-grabbing marketing materials that deserve recognition for their outstanding creativity and results. CUES proudly presents the 40th annual Golden Mirror Awards™ to acknowledge the importance of this work. Congratulations to the credit unions and CUSOs that showcased innovative and elevated marketing in the past year.

Advertising

Print and Outdoor Advertising

Runner Up
America’s Credit Union
Lewis McChord, Wash.
“1.3% Visa”
Agency: Boom Creative

Winner
Elevations Credit Union
Boulder, Colo.
“Way Beyond Out of Home”

Radio

Runner Up
Onpoint Community Credit Union
Portland, Ore.
“Unsolicited Advice” & “Book Club”
Agency: Weber Marketing Group

Winner
Numerica Credit Union
Spokane Valley, Wash.
“Radio”
Agency: The Karma Group

Television

Runner Up
CP Federal Credit Union
Jackson, Miss.
“Good to Go”

Winner
America’s Credit Union
Lewis McChord, Wash.
“Eric the Hipster”
Agency: Boom Creative

Direct Marketing

Runner Up
InTouch Credit Union
Plano, Texas
“Auto Loan Recapture”

Winner
Smart Financial Credit Union
Houston
“P$ycle Matrix”
Agency: Marquis

Integrated Marketing

Runner Up
Member One Federal Credit Union
Roanoke, Va.
“Carl and Roy”

Winner
Global Credit Union
Spokane, Wash.
“Global Citizen Campaign”
Agency: Boom Creative

Brand, Design and Culture

Print Collateral

Runner Up - Tie
Mountain View Credit Union Ltd
Olds, Alberta
“Connecting Communities: 2013 Annual Report”
Agency: Focus Design

Onpoint Community Credit Union
Portland, Ore.
“Health Savings Account”
Agency: Weber Marketing Group

Winners - Tie (Four)
Arizona State Credit Union
Phoenix
“University Checking”

Kinecta Federal Credit Union
Manhattan Beach, Calif.
“eStatement Mailer”

Arizona State Credit Union
Phoenix
“Your Recipe To A Perfect Auto Loan”

Arizona State Credit Union
Phoenix
“Your Recipe To A Perfect Home Loan”

Branch Design and Positioning

Runner Up
Trailhead Credit Union
Portland, Ore.
“Mississippi Branch”
Agency: Financial Sepermarkets Inc.

Winner
Summit Credit Union
Madison, Wis.
“Inspiration Branch”

Point of Sale

Runner Up
Commonwealth Central Credit Union
San Jose, Calif.
“Financial Bliss”
Agency: Zamboo

Winner - Tie
BECU
Seattle
“Retail Merchandising & Digital Messaging Program”
Agency: Weber Marketing Group

Trailhead Credit Union
“Branch Merchandising”
Agency: Weber Marketing Group

Rebranding and Brand Building

Runner Up
Global Credit Union
Spokane, Wash.
“Global Citizen Campaign”
Agency: Boom Creative

Winner
Trailhead Credit Union
Portland, Ore.
“Trailhead: New Name, Brand & Corporate Identity”
Agency: Weber Marketing Group

Staff and Culture Initiatives

Runner Up
Trailhead Credit Union
“New Employee Trail Guide & Welcome Box”

Winner
Xceed Financial Credit Union
El Segundo, Calif.
“Bring Your Child to Work”

Business Development and Outreach

Financial Education and Literacy

Runner Up
Consumers Credit Union
Oshtemo, Mich.
“Consumers ConnectU”

Winner
Franklin Mint Federal Credit Union
Broomall, Pa.
“Bear Country Credit Union”

Public Relations

Runner Up
Dow Louisiana Federal Credit Union
Plaquemine, La.
“Louisiana Sportsman Show VIP Lounge”

Winner
Elevations Credit Union
Boulder, Colo.
“Elevations Foundation Colorado Flood Relief”

CUSO Marketing

Runner Up
Member Access Pacific LLLC
Tukwila, Wash.
“In-Branch Gift Card Displays”

Winner
CU Direct
Ontario, Calif.
“CU Direct Marketing”

Business Development

Runner Up
Mountain America Federal Credit Union
West Jordan, Utah
“SEG Development”

Winner
Pelican State Credit Union
Baton Rouge, La.
“SEG Video & Booklet”

Product Design

Runner Up
Credit Union of New Jersey
Ewing, N.J.
"Relationship Rewards”

Winner
Mountain America Federal Credit Union
West Jordan, Utah
“MyExpress Debit”

Web and Digital

Social Media

Runner Up - Tie
Baxter Credit Union
Vernon Hills, Ill.
“12 Days of Savings”

Consumers Credit Union
Oshtemo, Mich.
“Consumers CU Room Redo”

Winner
Kinecta Federal Credit Union
Manhattan Beach, Calif.
“Kinecta’s Stash & Save Sweepstakes”
Agency: Zamboo

Website

Runner Up
DUCA Financial Credit Union Ltd
Toronto, Ontario
Agency: Lucidia Ltd

Winner
Trailhead Credit Union
Portland, Ore.
Agency: PixelSpoke

Millennial Marketing

Runner Up
Capital Credit Union
Bismarck, N.D.
“Loans Shouldn’t Be Difficult”
Agency: Redplum Media

Winner
Michigan State University Federal Credit Union
East Lansing, Mich.
“MSU New Student Mailer”

Digital Campaign

Runner Up
Idaho Central Credit Union
Pocatello, Idaho
“Onboarding”

Winner - Tie
Tropical Financial Credit Union
Miramar, Fla.
“Mortgage Comet Ads”

Pelican State Credit Union
Baton Rouge, La.
“Rate Slasher”

Also see:

Brand of the Year

Marketer of the Year

Bootstrap of the Year

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