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CUES Director Development Seminar

Also read:

"Educate Those Who Legislate" and

"Front and Center"

Advocacy Videos

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Creating a relationship with state and local government

Bob Kressig
2:00
April 11, 2013

It’s key for the board to create a relationship with state and local government. Learn more from a credit union director who also serves as a state representative.

The Global Credit Union Movement

Dr. Brian Branch
4:15
January 14, 2013

In pursuit of its vision to improve people's lives through credit unions, the mission of World Council of Credit Unions is to be the world's leading advocate, platform, development agency and good governance model for credit unions. Learn how to become involved in the global credit union movement from WOCCU President/CEO, Dr. Brian Branch.

Serving as a Credit Union Ambassador

Carroll D. Beach
5:16
September 07, 2012

A 40-year credit union leader says directors need to serve as advocates of the credit union and the credit union movement. They can serve as ambassadors at their workplaces, in the community, and with elected officials. Directors’ words carry great weight, since they are volunteers rather than paid representatives of the organization.

Telling the Credit Union Story through Social Media

Mike Lawson
4:35
April 25, 2012

Credit unions can leverage social media to deliver their message. The content of messages have become more educational, and one-way communication channels have been joined by two-way communication.

Grassroots Advocacy

Rick Craig
1:30
October 13, 2011

Rick Craig, president and CEO of America First Credit Union explains how the credit union engaged 20,000 members to become involved politically in response to banker attacks.

Media Relations: When There's a Media Crisis

Mark Bernheimer
1:27
August 25, 2011

Mark Bernheimer, MediaWorks Resource Group, provides advice for media relations when a crisis occurs.

Seven Cooperative Principles

Jill Vicente
1:49
August 18, 2011

The seven cooperative principles are a set of shared values for cooperatives around the world. Seattle Metropolitan Credit Union uses these principles to provide a framework for its actions as well as to communicate the difference between credit unions and banks to their community and to their members. Jill Vicente, Seattle Metropolitan CU

The Global Credit Union Movement (1)

Pete Crear
2:24
July 26, 2011

Pete Crear, president/CEO of the World Council of Credit Unions and 46-year veteran of the credit union movement, provides an update on the state of the credit union movement, advice for serving as a global advocate, and his hope for the future as his retirement date approaches.

Media Relations: Positive media attention

Mark Bernheimer
2:48
July 25, 2011

Mark Bernheimer, MediaWorks Resource Group, advises ways credit union leaders can attract positive media attention.

Encouraging advocacy in your members

Jenny Boese
3:06
June 16, 2011

Jenny Boese, Wisconsin Hospital Association, gives five helpful hints to encourage your members to become advocates for you and the credit union.

Chapter 1: The Political Atmosphere in Utah

Utah Leader's Roundtable
6:25
April 13, 2011

Utah has been a hotbed of banker attacks on credit unions. Chapter One details the history of banker attacks.

In this six-part series, representatives of the Utah Credit Union Association and America First Credit Union explain how they have advocated for credit unions, leveraging the 50% of Utah residents who are credit union members as a grassroots force and informing them of how to respond to common banker attacks.

Chapter 2: Board Political Advocacy

Utah Leader’s Roundtable
5:00
April 13, 2011

Utah has been a hotbed of banker attacks on credit unions. Chapter Two details America First Credit Union’s advocacy efforts on members’ behalf.

In this six-part series, representatives of the Utah Credit Union Association and America First Credit Union explain how they have advocated for credit unions, leveraging the 50% of Utah residents who are credit union members as a grassroots force and informing them of how to respond to common banker attacks.

Chapter 3: A Level Playing Field?

Utah Leader’s Roundtable
3:53
April 13, 2011

Utah has been a hotbed of banker attacks on credit unions. Chapter Three details how America First explains the difference between credit unions and banks to policy makers.

In this six-part series, representatives of the Utah Credit Union Association and America First Credit Union explain how they have advocated for credit unions, leveraging the 50% of Utah residents who are credit union members as a grassroots force and informing them of how to respond to common banker attacks.

Chapter 4: Getting the Word

Utah Leader’s Roundtable
2:55
April 13, 2011

Utah has been a hotbed of banker attacks on credit unions. Chapter Four highlights members’ response to America First Credit Union’s advocacy efforts.

In this six-part series, representatives of the Utah Credit Union Association and America First Credit Union explain how they have advocated for credit unions, leveraging the 50% of Utah residents who are credit union members as a grassroots force and informing them of how to respond to common banker attacks.

Chapter 5: Involvement in Political Races

Utah Leader’s Roundtable
5:05
April 13, 2011

Utah has been a hotbed of banker attacks on credit unions. Chapter Five highlights members’ response to America First Credit Union’s advocacy efforts.

In this six-part series, representatives of the Utah Credit Union Association and America First Credit Union explain how they have advocated for credit unions, leveraging the 50% of Utah residents who are credit union members as a grassroots force and informing them of how to respond to common banker attacks.

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