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Strategy Videos

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Thinking About the Future: Expand Your Horizons

Doug Rauch

Doug Rauch, former CEO of Trader Joe’s discusses two things credit union boards should do in order to think more strategically about the future.

Innovating at Trader Joes

Doug Rauch

Doug Rauch, former CEO of Trader Joe’s discusses the company’s culture of innovation and why companies need to embrace innovating.

Successful Strategic Planning Sessions

Michael Hudson, Ph.D.

Help your credit union board have a more successful strategic planning session by considering four important things.

Why loyalty matters

Lerzan Aksoy

Lerzan Aksoy, author of Loyalty Matters, discusses why loyalty matters in today’s credit unions.

Improving Strategic Focus

Matt Fullbrook

Explore the keys to building a forward-looking board.

Incubator CUSOs

Alix Patterson

Incubator CUSOs encourage research, development and innovation for better financial solutions while minimizing risk and could be a viable investment for Boards to consider.

Member Deposit Allocation

Lerzan Aksoy

Wallet-share expert, Lerzan Aksoy, discusses the drivers and barriers that impact individual members’ deposit allocation.

Wallet Allocation Rule

Lerzan Aksoy

Learn how and why to successfully implement the wallet allocation rule within your credit union.

Calculating member wallet share

Lerzan Aksoy

Lerzan Aksoy provides the basic framework for calculating member share of wallet.

Transient Advantage

Rita Gunther McGrath

Rita McGrath discusses the differences between transient and competitive advantage

Strategic Development Requires Research

John Oliver

Strategic development is an ongoing process that requires the board to research developments in order to stay ahead of changes in the marketplace.

Envisioning the Technological Future of Credit Unions

Lee Wetherington

To determine the nature and scope of tomorrow’s opportunities, credit union leaders must first visualize the future based on insights into today’s trends. Learn more about the future of technology in credit unions and the strategic imperatives the future demands now from expert Lee Wetherington.

A New Model for Membership Growth

Constance Anderson

Join Constance Anderson, as she explains a new model for membership growth, including a process of tracking member attrition and updating your member anchoring strategy.


Mark Weber

Directors need to understand the brand of the credit union and how to communicate the value to potential consumers through our marketing, service experience, word of mouth. It is one of the most important assets of the credit union.

Understanding Creativity and Innovation

Lyn Heward

The director of creation for Cirque du Soleil explains the characteristics of creativity and innovation and how leaders can foster them.

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