Not a subscriber?
Help your credit union board have a more successful strategic planning session by considering four important things.
Lerzan Aksoy, author of Loyalty Matters, discusses why loyalty matters in today’s credit unions.
Explore the keys to building a forward-looking board.
Incubator CUSOs encourage research, development and innovation for better financial solutions while minimizing risk and could be a viable investment for Boards to consider.
Wallet-share expert, Lerzan Aksoy, discusses the drivers and barriers that impact individual members’ deposit allocation.
Learn how and why to successfully implement the wallet allocation rule within your credit union.
Lerzan Aksoy provides the basic framework for calculating member share of wallet.
Rita McGrath discusses the differences between transient and competitive advantage
Strategic development is an ongoing process that requires the board to research developments in order to stay ahead of changes in the marketplace.
To determine the nature and scope of tomorrow’s opportunities, credit union leaders must first visualize the future based on insights into today’s trends. Learn more about the future of technology in credit unions and the strategic imperatives the future demands now from expert Lee Wetherington.
Join Constance Anderson, as she explains a new model for membership growth, including a process of tracking member attrition and updating your member anchoring strategy.
Directors need to understand the brand of the credit union and how to communicate the value to potential consumers through our marketing, service experience, word of mouth. It is one of the most important assets of the credit union.
The director of creation for Cirque du Soleil explains the characteristics of creativity and innovation and how leaders can foster them.
Every market is different. Forward-looking credit unions create their own path by observing how markets have changed, how they are predicted to change, and what the organization must do in order to remain relevant.
A brand can differentiate a credit union from its competitors. Aligning beliefs and delivery is the marker that transforms a credit union from good to great. If every stakeholder understands brand, they can carry out the actions aligned to the brand promise.