Print E-mail a friend

CUES School of Applied Strategic Management^™ CUES School of Business Lending^™ - School I CUES School of Business Lending^™ - School II CUES School of Business Lending^™ - School III CUES Advanced School of Business Lending^™ CUES School of Consumer Lending^™ CUES Advanced School of Consumer Lending ^™ CUES School of Growth and Profitability^™ CUES School of Mortgage Lending^™ CUES School of Product and Channel Management^™ CUES School of Risk Management^™ CUES Advanced School of Risk Management^™ CUES School of Strategic Marketing^™ CUES School of Strategic Marketing^™ II

Schedule

Class will begin with registration on Monday morning at 8:00 a.m. Class will be in session Monday and Tuesday from 8:30 a.m. until 4:30 p.m.

Day One Agenda – Retail Product Development and Management

Module 1: Understanding the Product Life Cycle and Product Development Process
 
•    How to develop financial products using a formal methodology at your credit union
•    Emerging trends in consumer behavior impacting the financial services industry

Module 2:  The Future Of Retail Financial Products
 
•    Analyzing credit union checking products and developing future strategies
•    Understanding the impact of Regulation Q repeal
•    Optimizing debit and credit card value in a post-Durbin world


Day Two Agenda – Channel Management

Module 3:  Reinventing CU Delivery
 
•    Developing a Delivery Channel Assessment and Future Road Map
•    Best practices in mobile banking
•    Preparing for a world of mobile payments

Module 4:  Marketing in a Web and Mobile World
 
•    How to better monetize your corporate web site and web banking traffic
•    A reality check on social media and its role in credit union marketing