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CUES School of Applied Strategic Management^™ CUES School of Business Lending^™ - School I CUES School of Business Lending^™ - School II CUES School of Business Lending^™ - School III CUES Advanced School of Business Lending^™ CUES School of Consumer Lending^™ CUES Advanced School of Consumer Lending ^™ CUES School of Growth and Profitability^™ CUES School of Mortgage Lending^™ CUES School of Product and Channel Management^™ CUES School of Risk Management^™ CUES Advanced School of Risk Management^™ CUES School of Strategic Marketing^™

Schedule Speakers Hotel Travel Sponsor

CUES School of Strategic Marketing^™ II

Schedule from 2012

Registration will begin on Monday morning at 8:00 a.m. Class will be in session Monday and Tuesday from 8:30 a.m. until 4:30 p.m. Class will conclude at noon on Wednesday.

Day 1
8:00–10:00 a.m.	Marketing strategies to gain awareness and grow members: Strategies to acquire, retain, and expand member relationships Evaluate demographics, market analysis, geo-coding, purchase patterns, product usage and profitability GenY and GenX niche strategy building: multi-generational brand building—making ourselves cool and relevant
10:00–10:15 a.m.	Networking break
10:15 a.m.–12:00 p.m.	Measuring and managing research: developing appropriate research methodologies for brand and product development, and using the results to achieve goals and objectives.
12:00–1:00 p.m.	Lunch
1:00–2:30 p.m.	Results-driven profit marketing—the new norm. Demonstrating marketing ROMI and ROO Depth of relationship modeling Determining percent of profitable members and what it means Building a “10-year growth road map” Keeping your budget and income generation in tune with that of the corporate side of the balance sheet
2:30–2:45 p.m.	Networking break
2:45–4:15 p.m.	The shifting role of an effective in-house marketing department; determining when an agency or out-sourcing is more effective
Day 2
8:00–9:30 a.m.	Aligning your brand and operations
9:30–9:45 a.m.	Networking break
9:45–11:15 a.m.	Playing it safe (or not) in the creative process to break through all the clutter to grow new members, increase wallet share and win.
11:15 a.m.–12:00 p.m.	Case Study: Preparation for Field Study of Gates Foundation
12:00–1:00 p.m.	Lunch
1:00 - 1:30 p.m.	Bus loads for business visit to Gates Foundation
1:30–4:00 p.m.	Business visit to Gates Foundation
Day 3
8:00–9:30 a.m.	The new-look SVP of Marketing; explore leadership qualities and capabilities to maintain a leadership role for the credit union’s success. Leadership self-assessment exercise Personality traits and the ability to lead The importance of creating your own personal brand Managing people and developing culture Should I stay or should I go? Mapping out your career path
9:30–9:45 a.m.	Networking break
9:45–11:30 a.m.	Integrating your brand and marketing strategy to drive growth at the c-level
11:30–11:45 a.m.	Concluding remarks

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