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The Credit Union Executives Society provides the best in credit union resources and professional development. Send your credit union’s marketing executives and management to the CUES School of Strategic Marketing, where they learn the keys to strategy-focused marketing and data-driven decision making.
Randy Schultz, VP/Marketing
Weber Marketing Group, Seattle
Schultz is vice president of marketing for Weber Marketing Group, a strategic branding and marketing consulting agency focused on the financial industry. He has more than 25 years of financial marketing experience, and now acts as a mentor to others looking to elevate their knowledge of the industry and how to reach their target markets. Having worked as a marketing vice president, advertising agency principal and creative director has kept Schultz uniquely focused on creating leading-edge solutions within the credit union industry.
As part of the Weber Marketing Group team he has helped create new corporate names and identities for many of the leading credit unions, including: John Deere Community Credit Union, now Veridian; Credit Union Central Falls, now Navigant; Elkhart County Farm Bureau Credit Union, now InTerra; Government of Guam Employees Federal Credit Union, now coast360; and others across the US and Canada.
Mark Weber, CEO
Weber Marketing Group, Seattle
Mark Weber is one of North America’s top branding, strategic marketing and branch retail specialists in the financial services industry today. He guides CEO’s and boards to significant strategic market changes that accelerate growth and results. Mark and his agency have consulted with over 30 of North America’s top 150 credit unions and regional community banks.
Mark is the CEO of Weber Marketing Group, named the 2011 MAC Agency of the Year. WMG was also named a CUES Supplier of the Year for their work with credit unions the past 23 years. Weber Marketing Group is a national award-winning provider of branding, naming, marketing consulting, retail design and advertising to corporations across the U.S. including financial institutions and emerging growth companies. In the past three years alone, WMG won over 100 national marketing, brand and advertising awards for their credit union clients.
Mr. Weber has been involved in consumer marketing for over 28 years including holding several industry positions as Senior VP of marketing. Mark is a national speaker and author on brand strategies, consumer behavior, retail branch environments and marketing strategies and has written numerous articles and white papers for national credit union and banking periodicals and associations, including CUES, CUNA, NAFCU, NACCU, Bankerstuff and many state leagues.
Mr. Weber is a board member of the publicly-traded clean tech company Vu1 Corporation. He was a founder and board member of the WA-based Asian-niche business bank, Pacifica Bank. He is a board member of Agros International, a non-profit agency building sustainable farming villages, providing micro-financing and land loans to the rural poor in Latin America.