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CEO Institute I: Strategic Planning (summer session)

Leadership Brand and Shadow

May 07 - June 24, 2015

Samuel Curtis Johnson School of Management, Cornell University
Ithaca, NY

Your price:


CUES Member$1,995.00


Learn more about Elite Access, an entirely new concept in higher education

Leadership Brand and Shadow

Your personal brand is the small set of characteristics that consistently come to others’ minds when they think of you. Knowing your brand helps you to:

  • Identify opportunities that capitalize on your strengths
  • Prioritize among those opportunities
  • Maximize your professional satisfaction

In this program, we will work to help you clarify your brand and provide a way to think about future opportunities.

Our first online class will review the concept of brand and why it is important to keep in mind when considering your career path. Shortly after our online class, you will receive the feedback submitted for you from your colleagues and friends. With this feedback and a self-portrait you have created in hand, you will clarify your brand, rewrite your self portrait, and consider ways of capitalizing on it.

Coaches and your peer learning group will help you do this.

In our second—and final—online class, we will focus on brand execution, including how to prioritize work and identify opportunities.

By program’s end, you should understand why clarity on your brand is important, what your brand is, and how to enact it in ways that provide you with your best opportunities.

Leadership Brand and Shadow Work Flow


May 6 Deadline  

Complete pre-work

Pre-work will be available a month prior to the program start date. You’ll: 

  • Review an introduction Powerpoint presentation
  • Solicit input from friends and colleagues
  • Create your self portrait
Online Class One*
May 7 from 1:00 - 2:30 p.m. Central

We’ll cover:

  • What is a brand?
  • What is a personal brand?
  • Why do you need a brand?
  • What is leadership?
  • Credit union executive mini-cases
  • Take action—Re-shaping your brand
Post Online Class Task:
Your will have a reading assignment which includes insightful articles from thought leaders and leading business journals.
May 10
  Email potential feedback providers, giving a May 28 deadline
May 17   Recall and record your three ‘best-self’ episodes
May 21   Share your three ‘best-self’ episodes with peer coaching team with your comments on the emergent themes; send email reminders to feedback providers
May 28   Provide feedback to peer coaching teammates on their episodes and their emergent themes
June 9   Review the feedback from providers on your own and review again with your coach
June 16   Integrate providers’ feedback, teammates’ feedback, and coach’s feedback to create your ‘reflected best-self’ portrait
June 17   Share your ‘reflected best-self’ portrait with your peer coaching team
June 22  

Provide feedback to peer coaching teammates on their ‘reflected best-self’ portraits

Online Class Two*
June 24 from 1:00 - 2:30 p.m. Central

We’ll cover:

  • Obstacles to implementation
  • Goal setting
  • Commitment to follow through and check ins

*A playback will be available if you miss the live session or want to listen again.

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