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Samuel Curtis Johnson School of Management, Cornell University
Learn more about Elite Access, an entirely new concept in higher education
Leadership Brand and Shadow
Your personal brand is the small set of characteristics that consistently come to others’ minds when they think of you. Knowing your brand helps you to:
In this program, we will work to help you clarify your brand and provide a way to think about future opportunities.
Our first online class will review the concept of brand and why it is important to keep in mind when considering your career path. Shortly after our online class, you will receive the feedback submitted for you from your colleagues and friends. With this feedback and a self-portrait you have created in hand, you will clarify your brand, rewrite your self portrait, and consider ways of capitalizing on it.
Coaches and your peer learning group will help you do this.
In our second—and final—online class, we will focus on brand execution, including how to prioritize work and identify opportunities.
By program’s end, you should understand why clarity on your brand is important, what your brand is, and how to enact it in ways that provide you with your best opportunities.
Leadership Brand and Shadow Work Flow
Pre-work will be available a month prior and due the day before the program starts.
Online Class One
Post-Online Class Tasks
Coaching Session One
Share your self-portrait and your career goals with your coach.
Coaching Session Two
Report to your coach on your brand enactment.
Online Class Two
Total savings for purchasing as a bundle: