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CEO Institute I: Strategic Planning (summer session)

CUES Webinars

Leadership Brand and Shadow

September 12 - November 19, 2014

Samuel Curtis Johnson School of Management, Cornell University
Ithaca, NY

Your price:

Nonmember$2,995.00

CUES Member$1,995.00

About Blended Learning

Blended Learning is an entirely new concept in higher education from CUES. It offers an affordable Ivy League experience, without travel. You’ll find:

  • A true Ivy League education: Blended Learning was developed, and is offered, in conjunction with partner Samuel Curtis Johnson School of Management, Cornell University.
  • Online learning like never before: Think of Blended Learning as online learning on steroids—it’s as robust a learning experience as you can get, without leaving your desk.
  • Personal, one-on-one attention: Classes are led by renowned Cornell professor Kathleen O’Connor.
  • Blended Learning keeps attendees engaged and on track: Each student is assigned a Cornell leadership coach, who is available for guidance, questions and mentoring.
  • Networking and teamwork, an important part of executive education, is built in: You’ll work with small groups of your peers to further your educational experience.
  • Not just another series of Webinars: Although there is no travel, courses are live, engaging, and interactive—not static or pre-recorded.
  • No travel: Everything is handled virtually—yet live, with personal interaction.
  • Real, life-changing lessons: Every participant will apply the lessons they learn to their own work, expanding their leadership skills. You will leave the course better able to negotiate, with a solid network of colleagues to better your talents, and your organization.


The bottom line? Blended Learning is just what you’d expect from CUES—an education of the highest caliber, designed with you in mind.

About Leadership Brand and Shadow

Every leader’s behavior casts a “shadow,” affecting the behavior of other staff members, and therefore the culture of an organization. Employees often tacitly look to their leaders for cues on what behavior will be rewarded. That is the shadow someone’s leadership style casts.

Similar to an organization’s brand, your leadership brand is a reflection of how you are perceived by your peers and other staffers. Unlike the leadership shadow, its focus is on the leader's behavior and attitude, not the impact it has on the organization.

When you participate in Leadership Brand and Shadow, you’ll strategize on ways to measure, prioritize and reward best practices of stepping out of your leader’s shadow, and set foot solidly into your own brand identity.

You’ll also examine and strengthen your own brand by answering the following questions:

  • What do I want to be known for?
  • How does my brand message get communicated in the organization?
  • How does my network reinforce what I am known for?
  • How do I change or improve my brand perception, if need be?
  • How do I merge what I think I am good at, what I enjoy doing, and what others and my organization value?
Who Should Attend?

Leadership Brand and Shadow is ideal for credit union executives at all areas who are interested in career advancement and developing their leadership potential. This includes:

  • Presidents and CEOs
  • SVPs/EVPs
  • Operations Executives
  • Finance/Accounting Professionals
  • Marketing Executives
  • Lending Executives
  • IT/IS Executives
  • HR/Administration Executives
  • Other Executives
Cancellation Policy

ALL CANCELLATIONS MUST BE IN WRITING. For cancellations received fewer than 45 days before the event, there will be an administration fee of 15% deducted from your refund. No refunds will be issued within seven days of the start of the event. Substitute attendees are welcome, subject to eligibility and an additional fee. CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed, and you must cancel your registration due to the change.

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