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May 07 - June 24, 2015
Samuel Curtis Johnson School of Management, Cornell University
Contact Kristin Ryan, executive education & meetings manager, to receive registration information for our Spring session.
Start Anywhere. Go Further. CUES Elite Access.
CUES Elite Access is an entirely new concept in higher education. It offers an affordable Ivy League experience, without travel. You’ll find:
The bottom line? CUES Elite Access is just what you’d expect from us—an education of the highest caliber, designed with you in mind.
Faculty subject to change.
About Leadership Brand and Shadow
Every leader’s behavior casts a “shadow,” affecting the behavior of other staff members, and therefore the culture of an organization. Employees often tacitly look to their leaders for cues on what behavior will be rewarded. That is the shadow someone’s leadership style casts.
Similar to an organization’s brand, your leadership brand is a reflection of how you are perceived by your peers and other staffers. Unlike the leadership shadow, its focus is on the leader's behavior and attitude, not the impact it has on the organization.
To be seen as a credible leader, it’s important to have a clear leadership brand.
Your brand is a brief statement about who you are that comes to others’ minds when they think of you. When this is clear, others trust that you will behave in predictable ways. When it is unique, you can distinguish yourself from others. Knowing your brand helps you to:
When you participate in Leadership Brand and Shadow, you’ll strategize on ways to measure, prioritize and reward best practices of stepping out of your leader’s shadow, and set foot solidly into your own brand identity.
After reviewing cutting-edge research on leadership and followership, we’ll consider individuals who have staked out clear brands in their fields, and we’ll note the importance of context to branding.
Through a custom-designed program of readings, webinars, input from colleagues and friends, one-on-one coaching, and peer team coaching, you will create and refine your brand statement.
You’ll also examine and strengthen your own brand by answering the following questions:
Leadership Brand and Shadow is ideal for credit union executives at all areas who are interested in career advancement and developing their leadership potential. This includes:
ALL CANCELLATIONS MUST BE IN WRITING. For cancellations received fewer than 45 days before the event, there will be an administration fee of 15% deducted from your refund. No refunds will be issued within seven days of the start of the event. Substitute attendees are welcome, subject to eligibility and an additional fee. CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed, and you must cancel your registration due to the change.
Total savings for purchasing as a bundle: