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You Might Also be Interested In:

CEO Institute I: Strategic Planning (summer session)

Leadership Brand and Shadow

May 07 - June 24, 2015

Samuel Curtis Johnson School of Management, Cornell University
Ithaca, NY

Your price:


CUES Member$1,995.00

Contact Kristin Ryan, executive education & meetings manager, to receive registration information for our Spring session.

Start Anywhere. Go Further.  CUES Elite Access.  

CUES Elite Access
is an entirely new concept in higher education. It offers an affordable Ivy League experience, without travel. You’ll find:

  • A true Ivy League education: CUES Elite Access was developed, and is offered, in conjunction with partner Samuel Curtis Johnson School of Management, Cornell University.
  • Online learning like never before: Think of Elite Access as online learning on steroids—it’s as robust a learning experience as you can get, without leaving your desk.
  • Personal, one-on-one attention: Classes are led by renowned Cornell professor Kathleen O’Connor.
  • Elite Access keeps attendees engaged and on track: Each student is assigned a Cornell leadership coach, who is available for guidance, questions and mentoring.
  • Networking and teamwork, an important part of executive education, is built in: You’ll work with small groups of your peers to further your educational experience.
  • Not just another series of Webinars: Although there is no travel, courses are live, engaging, and interactive—not static or pre-recorded.
  • No travel: Everything is handled virtually—so you can take classes anywhere.
  • Real, life-changing lessons: Every participant will apply the lessons they learn to their own work, expanding their leadership skills.

The bottom line? CUES Elite Access is just what you’d expect from us—an education of the highest caliber, designed with you in mind.

Faculty subject to change.

About Leadership Brand and Shadow

Every leader’s behavior casts a “shadow,” affecting the behavior of other staff members, and therefore the culture of an organization. Employees often tacitly look to their leaders for cues on what behavior will be rewarded. That is the shadow someone’s leadership style casts.

Similar to an organization’s brand, your leadership brand is a reflection of how you are perceived by your peers and other staffers. Unlike the leadership shadow, its focus is on the leader's behavior and attitude, not the impact it has on the organization.

To be seen as a credible leader, it’s important to have a clear leadership brand.

Your brand is a brief statement about who you are that comes to others’ minds when they think of you. When this is clear, others trust that you will behave in predictable ways. When it is unique, you can distinguish yourself from others. Knowing your brand helps you to:

  1. identify opportunities that capitalize on your strengths
  2. prioritize among those opportunities, and
  3. maximize your professional satisfaction

When you participate in Leadership Brand and Shadow, you’ll strategize on ways to measure, prioritize and reward best practices of stepping out of your leader’s shadow, and set foot solidly into your own brand identity.

After reviewing cutting-edge research on leadership and followership, we’ll consider individuals who have staked out clear brands in their fields, and we’ll note the importance of context to branding.

Through a custom-designed program of readings, webinars, input from colleagues and friends, one-on-one coaching, and peer team coaching, you will create and refine your brand statement.

You’ll also examine and strengthen your own brand by answering the following questions:

  • What do I want to be known for?
  • How does my brand message get communicated in the organization?
  • How does my network reinforce what I am known for?
  • How do I change or improve my brand perception, if need be?
  • How do I merge what I think I am good at, what I enjoy doing, and what others and my organization value?
Who Should Attend?

Leadership Brand and Shadow is ideal for credit union executives at all areas who are interested in career advancement and developing their leadership potential. This includes:

  • Presidents and CEOs
  • SVPs/EVPs
  • Operations Executives
  • Finance/Accounting Professionals
  • Marketing Executives
  • Lending Executives
  • IT/IS Executives
  • HR/Administration Executives
  • Other Executives
Cancellation Policy

ALL CANCELLATIONS MUST BE IN WRITING. For cancellations received fewer than 45 days before the event, there will be an administration fee of 15% deducted from your refund. No refunds will be issued within seven days of the start of the event. Substitute attendees are welcome, subject to eligibility and an additional fee. CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed, and you must cancel your registration due to the change.

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