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August 30 - September 02, 2015

Snake River Lodge & Spa
Jackson Hole, WY

Your price:


CUES Member$1,945.00

Director Member$1,945.00


Dr. Michael Hudson, Founder, Credit Union Strategy

Session: Strategic Storytelling—Bridging the Gap Between Culture and Strategy to Achieve Breakthrough Results

Everybody loves a good story. Many companies work hard to create strategic stories that move people emotionally, lead people to act and help people see where they fit in.

Learn how to create and communicate your strategic story that will drive breakthrough results and ensure the success of your credit union.


Dr. Michael Hudson has been a credit union member since he was a toddler.  Across the past decade he has spoken for virtually every credit union league and trade association in the US—sharing his messages on strategy, leadership, and culture. Hudson helps individual credit unions discover and implement strategy, build and sustain culture, and identify and develop leaders. He is known for challenging his audiences to think in new ways, providing them with practical actions that they can take to produce measurable results, and nudging them to take action.

Matt Thornhill, Founder /President, GenerationsMatter

Session: The Millennial Opportunity for Credit Unions from the Inside Out

The 82 million strong Millennial generation will dominate society, culture and the workplace over the next 10 years. Thornhill will address key demographic trends and how to master generational dynamics in order to connect with Millennial workers (the “inside” perspective) and Millennial members (the “outside” perspective).


Matt Thornhill is founder and president of the acclaimed generational think tank, GenerationsMatter, based in Richmond, Virginia. Thornhill is considered to be the nation’s authority on the impact of generational dynamics on the workplace and marketplace.

In fact, his opinions and insights are sought by media around the world. He’s appeared on NBC, CBS, CNBC, and in articles in BusinessWeek, TIME, The Washington Post, The New York Times and countless others. Matt and his firm have provided generational and trends insights to organizations like Walmart, Google, AARP, Wells Fargo, General Mills, the Social Security Administration, NASA and Lowe’s Home Improvement.

Co-author of the award-winning business book, Boomer Consumer, Thornhill routinely leads workshops about trends at conferences and events in the United States, Canada, Spain, Brazil and even the country of Panama.

Mark Arnold, President, On the Mark Strategies

Session: Bridging The Brand Gap—Advanced Branding For Credit Unions

Branding is much more than just changing a few brochures or the look of a newsletter. A comprehensive program may take years to develop and will impact the entire organization. Arnold provides practical information on how to develop your executives to lead the brand, your staff to live the brand and your members to love the brand.


Arnold is an acclaimed speaker, brand expert and strategic planner who helps credit unions and other businesses with their branding and strategic plan objectives. He regularly speaks to audiences around the country on branding, marketing, strategy, leadership, personal growth and generational issues.

Previously, Arnold was senior vice president for a multi-million dollar financial institution, where he oversaw multiple departments, including marketing, business development, human resources, training and customer investments. He is the author of “Think Huge: How To Elevate Your Life and Your Business,” “My Best Service Ever” and “Marketing Across the Generations: Gen. X.”

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