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CUES School of Product and Channel Managementâ„¢

Your price:


CUES Member$1,395.00


Registration will be from 8:00–8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day.



Day One Agenda – Retail Product Development and Management

Module 1: Understanding the Product Life Cycle and Product Development Process

  • How to develop financial products using a formal methodology at your credit union
  • Emerging trends in consumer behavior impacting the financial services industry

Module 2:  The Future of Retail Financial Products

  • Analyzing credit union checking products and developing future strategies
  • Understanding the impact of Regulation Q repeal
  • Optimizing debit and credit card value in a post-Durbin world

Day Two Agenda – Channel Management

Module 3:  Reinventing CU Delivery

  • Developing a Delivery Channel Assessment and Future Road Map
  • Best practices in mobile banking
  • Preparing for a world of mobile payments

Module 4:  Marketing in a Web and Mobile World

  • How to better monetize your corporate web site and web banking traffic
  • A reality check on social media and its role in credit union marketing

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