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Build on the lessons of CUES School of Strategic Marketing I and learn how to increase returns on marketing investments through better allocation of marketing resources. Work on analyzing and understanding buying behaviors, developing an analytical framework for creating marketing strategies, and understanding your role in a fully integrated marketing plan. We’ll also visit a prominent Seattle-based company who effectively aligns their culture with a savvy business model and brand.
Earn the prestigious Certified Strategic Marketing Executive (CSME) designation by attending both segments and completing an assigned project.
Thanks to our sponsor: Marquis
This school is ideal for:
Attendees can earn continuing professional education credits. This school meets the following standards:
Credit Union Executives Society (CUES) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417 or by visiting the Web site: www.learningmarket.org.
ALL CANCELLATIONS MUST BE IN WRITING. For cancellations received fewer than 45 days before the event, there will be an administration fee of 15% deducted from your refund. No refunds will be issued within seven days of the start of the event. Substitute attendees are welcome, subject to eligibility and an additional fee. CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed, and you must cancel your registration due to the change.
Total savings for purchasing as a bundle: