To help credit unions find ways to improve their bottom line, we developed the CUES Branch Profitability Series—two publications that present current information on branch productivity topics at a budget-friendly price.

Learn how to analyze your credit union’s profitability, as well as implement strategies to develop efficiency with the help of example calculations and case studies.

CUES Branch Profitability Series: Assessing Current Performance
Measuring your organizational profitability is extremely important in this market. As more potential members abandon big banks and seek an alternative, you need to be prepared to efficiently and effectively serve them. CUES Branch Profitability Series: Assessing Current Performance will cover what you want to measure and why, as well as how to assign members and accounts to different branches. You will also discover how to analyze product profitability, the value of a cost accounting approach and a comparison of full allocation versus segregation of overhead costs.

CUES Branch Profitability Series: Reaching for Better Results
Once you have assessed your current branch performance you will need to identify your break-even points—determine which branches are returning enough profit to remain operational. CUES Branch Profitability Series: Reaching for Better Results contains four case studies and will show you how to aim for efficiency gains with technology and properly priced products. This publication also covers shared branching and the use of branch profitability analysis for mergers and acquisitions.

CUES Members, order both and save 20%!