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My name is Bob, and I am CUES.

Once the movement gets in your blood, you seldom can get rid of it—and for me it all began on the grounds crew at the IBM country club. From there, I proceeded to work nights at an IBM office during my senior year in college; and in 1970 a friend approached me about starting a credit union at IBM.

At that point, I had never heard of credit unions, but became quickly interested due to the fact that the bank that held my student loans charged me a penalty for paying off my debt early. So long story short, I got my first experience in the industry as the charter treasurer of IBM New York Metro Employees Federal Credit Union.

As my skills grew so did the size of the credit union I was affiliated with, which led to my joining the Credit Union Executives Society in 1980. For me, joining was a no-brainer, an automatic move. Heading a larger credit union, I needed to make the most of CUES’ invaluable resources, specifically CUES Net™, Credit Union Management™ magazine—the best trade publication I have found to date—and CUES’ networking opportunities.

CUES has helped me throughout my credit union journey, always being a major player in facilitating cooperation among credit unions and remaining focused on the needs of my organization and employees.

One of my most rewarding experiences came when I took over as president of a troubled credit union which had virtually no marketing program. With my CFO background, I didn’t know nearly enough to get it off the ground. This is where CUES came into play. I attended my first marketing conference hosted by CUES and met the people and agencies I needed in order to help my struggling credit union. Post-conference, I put the knowledge I gained to work and wound up being honored with the Phil Davies Memorial “Best of Show” Golden Mirror Award in 1983; and ultimately helped the credit union that I took over not only survive, but grow and thrive.

Now, as I near the end of my career, I have achieved my dream—running a small-town community credit union. I encourage young people to get into this industry. The beauty of my job is I get the best of both worlds—I get to do something positive, while working as if I were I a volunteer.

My name is Bob, from North Carolina Community Federal Credit Union, Goldsboro, N.C., and I am CUES.