Top 10 Tips for Staff Motivation
Here's what one marketer does to light
a fire under CU staffers.
By Mary S. Gilbert
This is bonus coverage from "Fun Factors" in the June 2006 issue of CUES' Credit Union Management magazine.
Baker, CME, VP/marketing at $130 million Dominion
- Give them the tools they need to feel comfortable and get the job done (training, product sheets).
- Management support and encouragement is critical!
- Keep momentum goingdon't let the motivation and excitement simmer down after an initial push (celebrate milestones, send e-mail, find ways to "kick it up a notch").
- Keep staff updated on the progress of your goals.
- Ask employees what rewards are meaningful to them. Some are motivated by money, but others, by time-off or recognition. (Keep "favorites" sheets of small rewards for each personthis is great for quick, on-the-spot awards.)
- Make it fun. Especially during times of increased workload, find ways to lighten the mood.
- Praise publicly. Many people like to be recognized in front of peers and especially their supervisors. For example, name a most valuable player for a particular promotion effort, send "did you hear" e-mails, have employees sign a framed poster recognizing an accomplishment.
- Involve employees early in the planning phase. Get their input and "buy-in." (Be sure your mail pieces ask members the right information for the back office to process the applications, and that the workflow has been determined in advance.)
- Be responsive to employee's concerns. Ask how the promotion is going and be open to tweaking things to make it easier on employees.
- Celebrate successesbig and small!
Mary S. Gilbert owns Gilbert Group, Pittsburgh.
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