Summit CU Commits Random Acts of Kindness
In an effort to give back to the community in a new and unique way, $1.5 billion/118,000-member Summit Credit Union, Madison, Wis., has developed the “DoMore Team,” a group of employees whose mission is to deliver spontaneous acts of kindness.
Summit’s DoMore Team began organizing “Do-Good Summits” in June in an effort to give back to the community, showcase the credit union difference in a unique and friendly way and enhance the Summit CU brand.
The CU’s first Do-Good Summit took place on June 13 at the Capitol View Triathlon in Madison, where the DoMore Team handed out cowbells to spectators to help cheer on participants and also randomly chose a finisher who received complimentary VIP treatment. (View video footage from the event).