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Post-Breach PR

April 2014 – Vol: 37 No. 4
by Jamie Swedberg

How to communicate with members in the wake of a data compromise

Card point of sale reader’Twas the week before Christmas, when the news started to break.

Amy Brodersen, CEO of $28 million/2,900-member Family Focus Federal Credit Union, Omaha, Neb., heard about the Target data breach on her way to work on Thursday, Dec. 19, and by the time she got to the office, the phones were ringing off the hook.

“We were bombarded with phone calls from our members,” she recalls. “And we were constantly, constantly in contact with our card processor, trying to figure out when we were going to get our Compromised Account Manage­ment System alert to tell us whose cards were compromised…

Access is available to CUES members, CUES Director/CCUBE members, CUES Supplier members and to subscribers to Credit Union Management magazine.

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