CUES Member Price ($)
25.00
Nonmember Price
35.00
Council Event Date
Council Event End Date
Event Location
Mohegan Sun

Mohegan Sun
1280 Highway  315 Blvd
Wilkes Barre, PA 18702

Be sure to set aside  time to join us for a Brunch and Learn.

Sundeep Kapur will be discussing the topic "Developing a Foundational Digital Strategy"

sundeep kapur#MoveForward: Developing a Foundational Digital Strategy

Our digital strategy today is built around enhancing the consumer experience. It is about making our websites responsive across devices and providing consistently easy experiences across our digital platforms. This is a very good thing but only a first step.

Digital is our biggest branch and we need to empower this branch to serve existing consumers, attract new consumers, and also support our other channels. The digital branch manager is akin to the head of ecommerce in the retail world. This branch manager needs to be empowered (and mentored) to run this channel like a true dot com. Even more success will come if this is omni-channel.

Many digital transformation projects start with a focus on the consumer but do very little to assist employees. We need to conduct a backend digital transformation (enhance the financial supply chain) with a focus to assist employees to become more efficient. From simplifying information access to intuitive/auto-decisioning systems – there is a lot of room for improvement.

One mantra to remember in the digital world – there will always be change. Let us learn to adapt and endear to this change as it will also provide us with our greatest competitive advantage. With a correct digital foundation, we can scale to grow and serve consumers well.

Join us for brunch and a lot of learning – pragmatic advice and innovation. We have to lead our member to become digitally savvy. We will discuss ideal practices including pitfalls to avoid and lessons learned. 90 minutes of accelerated learning to enhance and help you build a foundational digital strategy.