3 Lessons From Mobile Marketing

May 2016: Vol 39 No 5
by Jamie Swedberg

Mobile marketing offers great new ways to reach out to members.

smartphoneMobile marketing offers great new ways to reach out to members. But it also offers a new lens for CU executives to look through. The same trends that make mobile a no-brainer for reinforcing the credit union’s brand should inspire a rethink of the way marketing is managed as a whole.

1. Change...

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