Deep Insight

September 2018: Vol 41 No 9
by Richard H. Gamble

Data can help credit unions discover the unknown, unlocking huge potential benefits.

Deep sea diver shining a light at coral formations

Credit unions are approaching a quantum leap in business intelligence. In theory, the potential from leveraging massive data and powerful analysis engines is astronomical. In practice, the recorded results are mostly mundane but distinctly promising.

When you use data to determine your goals and how to reach them effectively, that’s application. When you use it to discover that you need to rethink your strategy, that’s insight. Financial services firms are just starting to do th...

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