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Geofencing

December 2017: Vol 40 No 12
by Jamie Swedberg

Five things to know about the benefits of adding location-based features to cards

map with a red pin marking a store or shopping area

Geofencing may not be a term that’s used in everyday conversation, but it’s a well-established principle that dates back to the early days of smartphones. Basically, geofencing means using location technology (such as the GPS on a consumer’s mobile device) to create a virtual geographic boundary, allowing software to trigger a response when the device enters or leaves a particular area.

More recently, geofencing has been paired with credit and debit cards to offer consumers tw...

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