Getting Past the Filter

July 2018: Vol 41 No 7
by Stephanie Schwenn Sebring

Fearsome email strategies to overcome anti-spam technology

Woman holding up a shield blocking a barrage of spam emails

Members love their free email accounts. You probably have a Gmail, Yahoo or another account yourself. These accounts are so ubiquitous that crafting an effective email strategy must have two priorities: 1) getting your marketing email past the spam filter, and 2) encouraging the recipient to open, read and engage with its content.

Statista.com reports that in 2017,