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Marketing in a Flash

December 2017: Vol 40 No 12
by Stephanie Schwenn Sebring

How credit unions are using Instagram and Snapchat to connect with younger members

portraits of happy young adults looking at their smartphones

Marketers with a hankering for visuals love Instagram. Those seeking that elusive connection with younger audiences are starting to explore Snapchat. Both channels can capture life’s moments. Despite the momentum (and best intentions), are they right for your credit union?

Instagram

Instagram touts 800 million monthly and 500 million daily users; 80 percent follow at least one business. While Wordstream.com offers...

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