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The Martech Explosion

April 2018: Vol 41 No 4
by Stephanie Schwenn Sebring

When marketing and technology collide

Young businessman working on his laptop in the office, select the icon cloud service on the virtual display.

Martech, the merging of marketing and technology, is sweeping through the minds of marketers, growing exponentially fast. So are martech wish lists. What’s top-of-mind for your credit union? Are you just starting out or forging ahead for complete automation?

Seven years ago, marketers were traversing roughly 150 marketing technologies. Fast forward to 2018. That number has grown astronomically, more than 3,200 percent, to about 5,000, says James Robert Lay, founder and president o...

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