Dover Federal Credit Union
Dover , DE
Are We the Company for You?
Dover Federal Credit Union ($560M, Dover DE) is committed to helping you get there; wherever that may be. We seek employees who make this happen for our members, and we are committed to creating that environment for employees. We are invested in a radically inclusive organization that values each individual’s contributions and helps each one along their professional path.
People who thrive at Dover Federal Credit Union are committed to making it easy to do business; to respecting all people; to taking ownership and being accountable; and to expressing gratitude for those who allow us to improve their financial lives. If you believe in working hard and loving what you do, you might find that Dover FCU is the right place for you to take your next career step… and probably the one after that, too, since we believe in developing and promoting our people. (In fact, this role is open as the result of an internal promotion.)
Is This the Career for You?
Dover FCU is growing fast! Our Marketing Manager—working closely with and under the supervision of the AVP-Marketing & Digital Experience—will craft the plans that promote continued growth. Guided by the credit union’s strategic plan, the Marketing & Community Impact Manager will create and execute comprehensive multi-channel marketing campaigns and annual community relations plans that build our membership and deepen meaningful community engagement.
As a leader, you will oversee marketing, digital experience, and community relations efforts, managing and administering the budget and building the team you need to succeed. This will involve planning, organization, and inspiration. It’s the right role for someone who is excited about connecting people with what they need to get ahead—whether that is financial services for members or coaching, developing, and training for employees.
You will love that your role is connected to all areas of the credit union and will thrive in collaborating closely with other department heads to manage and implement projects that help Dover FCU reach its organizational goals.
On a daily basis, you will ensure brand consistency and accuracy across all delivery channels and marketing media, seeking out the most impactful products, programs, or platforms to connect with key stakeholders. By closely monitoring ROI and metrics of campaigns and other marketing programs—using tools such as Google Analytics, our MCIF system, member feedback, and your own market research—you will identify the most effective areas for growth and target marketing.
Let’s Get to Know Each Other
Tell us why joining the Dover FCU team is the best next step in your career! Introduce yourself with a cover letter that demonstrates your passion for developing strategies that connect with consumers, using messages to motivate action. Your letter should demonstrate excellent communication skills that describe how you have embraced different channels to spread the word about something that matters to you. We also want to hear about your commitment to collaboration across an organization and your zeal for developing others to reach their greatest potential. If you have specific experience in building relationships across multi-cultural communities, please tell us about it.
A resume or link to your LinkedIn profile should show your 4-year degree (or equivalent) in business, marketing, or related field; 5 years’ marketing experience (2 years in a supervisory role), preferably in financial services; and your experience in digital marketing strategies, including with Google Ads, Google Analytics, and Google Tag Manager.