Network with Your Peers
School of Strategic Marketing Attendees by Title
Do you long for clarity about how you can develop a digital marketing strategy that empowers you to generate more loans and deposits? Do you ever wonder where to begin when establishing brand-related department goals? Once your goals are set, do you struggle with their long-term sustainability and growth? Yes? Then CUES School of Strategic Marketing was built for you.
The insights you take home will help transform your marketing team from feeling overwhelmed and frustrated to strategic leaders your executive team respects, values, and trusts to confidently guide your credit union towards a future of digital growth.
Join us as we learn:
- Branding and culture over the decades and their perspectives in relation to the industry
- Breaking down the reality of true branding and culture development
- Living a true, strategic brand in today’s, and tomorrow’s world–and how to keep it going
- Unlocking the real gold in your branch
- How to optimize your branches so they are never the same
- Elevating your credit union's digital marketing with strategies, technologies, and habits to generate more loans and deposits
- Maximizing your digital growth potential
Brand
Brand is at the core of your credit union, and trying to understand and harness your core can be difficult or even overwhelming. The number of variables to take into consideration when looking to brand your credit union to be relevant can leave many organizations struggling to find where to begin and what steps to take. Once you’ve accomplished the initial evolution of your credit union’s brand, staying committed to the sustainability and growth of the brand is a never-ending responsibility–when done right.
Branch
Did you know that when consumers go to open new accounts they begin that journey online? However, over 70% of consumers will end up in a branch. Even though consumers prefer a digital-first approach to day-to-day banking, their feet regularly carry them into branches. The fact consumers will bypass the convenience of mobile and online banking tells us there must be some real gold left in the branch.
Digital
You've built a website, sent emails, placed digital ads, and posted content on social media. But are you maximizing your digital growth potential? Or are you just dabbling in digital without clear results or strategic focus? If you feel confused and overwhelmed about digital growth, don't worry, you're not alone. Digital growth doesn't have to be complicated.
Make an investment in your career and credit union when you attend CUES School of Strategic Marketing. Register today!
-
22
CUES School of Strategic Marketing’s schedule offers 22 hours of learning.
-
21.5
You will earn up to 21.5 Continuing Professional Education credits for attending CUES School of Strategic Marketing.
Why Attend?
- Your credit union will benefit immediately from the focused improvement plan you develop in class, take home, and implement.
- You will receive top-tier training from marketing experts.
- You will benefit from nearly 28 hours of learning and earning up to 29 Continuing Professional Education (CPE) credits.
- You will attain your Certified Strategic Marketing Executive (CSME) designation by attending and generating an action plan.
- You will connect with like-minded marketing peers, helping generate new ideas and tactics to implement at your own credit union.
Sponsorship Opportunities
Putting your organization in front of the credit union movement's top executives, directors, and future leaders will accelerate your sales performance. Explore all CUES' sponsorship opportunities.
Agenda
Registration will be Monday from 8:00-8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day. Class concludes at 2:30 p.m. on Thursday.
Speakers
The speakers for 2020 are not yet finalized. Please check back for more information.
Hotel
The Westin Cleveland Downtown
777 Saint Clair Avenue NE
Cleveland, Ohio, 44114
Rates at The Westin Cleveland Downtown are $179 per night for single/double occupancy. Please make your hotel reservations prior to Monday, June 29, 2020, by going online.
The hotel will accept reservations after June 29th based on availability; however, rooms may be gone before then so early reservations are recommended. Staying within CUES’ room block will help keep registration prices down.
A $20 voucher is included per room night, that can go towards breakfast at the Urban Farmer or to use in the Starbucks in the hotel.
*Remember that all hotel arrangements are strictly between you and the hotel. In the event your flight is canceled, you are responsible for calling to cancel your room reservation.
Check-in time is 3 p.m. and check-out time is 12 p.m.
Tax Exemption Information
Federal credit unions are exempt from the hotel room & occupancy tax when you pay for rooms directly with a company credit card that is billed to the credit union. Only Centrally Billed Account (CBA) credit cards are tax exempt in the state of Ohio. The funds cannot be paid from a personal account. Please see last page for more information.
Airport
The hotel is located approximately 13 miles from Cleveland Hopkins International Airport (CLE).
Transportation
When requesting transportation services, please head to the Ground Transportation Center. Taxi service is approximately $40 one way. Uber and Lyft service is approximately $25 one way.
Air Travel
CUES conference participants may call Fox World Travel for airfare reservations at 888.691.9163 between 7:30 a.m. and 5:30 p.m. CST and reference Group Code 09FP2501ES. Please note that a ticket processing fee of $37 domestic or $46 international will be added. CUES does not offer a discounted rate, but Fox World Travel will ensure the best pricing available for U.S. residents.
Car Rental
Hertz is the official car rental company for this meeting. You can take advantage of their discounted rates by placing your reservation online or through the Hertz Meeting Sales Desk in the U.S. at 800.654.2240, from within Canada call 800.263.0600; refer to Meeting CV#02ZG0016.
Parking
Self-Parking is $34 for overnight access and in-and-out privileges are $20 plus tax per day and is subject to change.
FAQs
CUES School of Strategic Marketing is ideal for, but not limited to:
- Chief Marketing Officers
- Directors of Marketing/Communications
- Managers in Marketing/Communications
- Presidents/CEOs
- Entry Level Marketing/Communications positions
Your registration fee Includes:
- All educational sessions and materials
- Lunch Monday – Thursday
- Morning and afternoon refreshments Monday – Thursday
Right here! We’ve prepared an Information Sheet for you; it contains everything you need to know about attending this event, including:
- Where to stay
- What airport to fly into, and other transportation information
- When to arrive
- What to pack
Yes! Earn the prestigious Certified Strategic Marketing Executive (CSME) designation by attending the CUES School of Strategic Marketing and generating an action plan. You will be given the opportunity to devise and present a focused improvement plan during the course of the school.
Registration will be Monday from 8:00-8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day. Class concludes at 2:30 p.m. on Thursday.
Suggested dress for this school is business casual. Although we try to keep meeting room temperatures comfortable, we suggest you bring a sweater or jacket.
All cancellations must be in writing; email cues@cues.org to notify us:
- Prior to 60 days before event start date – full refund
- 31-60 days before event start date – 50% refund
We’re sorry, but we cannot offer a refund if we are notified 0-30 days before an event start date.
Substitute attendees are welcome, subject to eligibility.
CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed and you are unable to attend.
Yes! This school meets the following standards:
- Earn up to 29 CPE Credits
- Program Level: Overview
- Delivery Method: Group-Live
- Field of Study: Business Management & Organization
- Prerequisites: None
CUES is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors, through its website linked above.
The comfort and well-being of our attendees is of utmost importance to us; we will make every effort to make sure you are comfortable at our events!
Please email events@cues.org as soon as you know you’re attending a CUES event. Be sure to include your name, credit union, the CUES event you are registered for, and everything we need to know to accommodate your request.
We’ll be in touch with any questions and let you know how we can help.
Do you long for clarity about how you can develop a digital marketing strategy that empowers you to generate more loans and deposits? Do you ever wonder where to begin when establishing brand-related department goals? Once your goals are set, do you struggle with their long-term sustainability and growth? Yes? Then CUES School of Strategic Marketing was built for you.
The insights you take home will help transform your marketing team from feeling overwhelmed and frustrated to strategic leaders your executive team respects, values, and trusts to confidently guide your credit union towards a future of digital growth.
Join us as we learn:
- Branding and culture over the decades and their perspectives in relation to the industry
- Breaking down the reality of true branding and culture development
- Living a true, strategic brand in today’s, and tomorrow’s world–and how to keep it going
- Unlocking the real gold in your branch
- How to optimize your branches so they are never the same
- Elevating your credit union's digital marketing with strategies, technologies, and habits to generate more loans and deposits
- Maximizing your digital growth potential
Brand
Brand is at the core of your credit union, and trying to understand and harness your core can be difficult or even overwhelming. The number of variables to take into consideration when looking to brand your credit union to be relevant can leave many organizations struggling to find where to begin and what steps to take. Once you’ve accomplished the initial evolution of your credit union’s brand, staying committed to the sustainability and growth of the brand is a never-ending responsibility–when done right.
Branch
Did you know that when consumers go to open new accounts they begin that journey online? However, over 70% of consumers will end up in a branch. Even though consumers prefer a digital-first approach to day-to-day banking, their feet regularly carry them into branches. The fact consumers will bypass the convenience of mobile and online banking tells us there must be some real gold left in the branch.
Digital
You've built a website, sent emails, placed digital ads, and posted content on social media. But are you maximizing your digital growth potential? Or are you just dabbling in digital without clear results or strategic focus? If you feel confused and overwhelmed about digital growth, don't worry, you're not alone. Digital growth doesn't have to be complicated.
Make an investment in your career and credit union when you attend CUES School of Strategic Marketing. Register today!
Network with Your Peers
School of Strategic Marketing Attendees by Title
-
22
CUES School of Strategic Marketing’s schedule offers 22 hours of learning.
-
21.5
You will earn up to 21.5 Continuing Professional Education credits for attending CUES School of Strategic Marketing.
Why Attend?
- Your credit union will benefit immediately from the focused improvement plan you develop in class, take home, and implement.
- You will receive top-tier training from marketing experts.
- You will benefit from nearly 28 hours of learning and earning up to 29 Continuing Professional Education (CPE) credits.
- You will attain your Certified Strategic Marketing Executive (CSME) designation by attending and generating an action plan.
- You will connect with like-minded marketing peers, helping generate new ideas and tactics to implement at your own credit union.
Sponsorship Opportunities
Putting your organization in front of the credit union movement's top executives, directors, and future leaders will accelerate your sales performance. Explore all CUES' sponsorship opportunities.
Agenda
Registration will be Monday from 8:00-8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day. Class concludes at 2:30 p.m. on Thursday.
Speakers
The speakers for 2020 are not yet finalized. Please check back for more information.
Hotel
The Westin Cleveland Downtown
777 Saint Clair Avenue NE
Cleveland, Ohio, 44114
Rates at The Westin Cleveland Downtown are $179 per night for single/double occupancy. Please make your hotel reservations prior to Monday, June 29, 2020, by going online.
The hotel will accept reservations after June 29th based on availability; however, rooms may be gone before then so early reservations are recommended. Staying within CUES’ room block will help keep registration prices down.
A $20 voucher is included per room night, that can go towards breakfast at the Urban Farmer or to use in the Starbucks in the hotel.
*Remember that all hotel arrangements are strictly between you and the hotel. In the event your flight is canceled, you are responsible for calling to cancel your room reservation.
Check-in time is 3 p.m. and check-out time is 12 p.m.
Tax Exemption Information
Federal credit unions are exempt from the hotel room & occupancy tax when you pay for rooms directly with a company credit card that is billed to the credit union. Only Centrally Billed Account (CBA) credit cards are tax exempt in the state of Ohio. The funds cannot be paid from a personal account. Please see last page for more information.
Airport
The hotel is located approximately 13 miles from Cleveland Hopkins International Airport (CLE).
Transportation
When requesting transportation services, please head to the Ground Transportation Center. Taxi service is approximately $40 one way. Uber and Lyft service is approximately $25 one way.
Air Travel
CUES conference participants may call Fox World Travel for airfare reservations at 888.691.9163 between 7:30 a.m. and 5:30 p.m. CST and reference Group Code 09FP2501ES. Please note that a ticket processing fee of $37 domestic or $46 international will be added. CUES does not offer a discounted rate, but Fox World Travel will ensure the best pricing available for U.S. residents.
Car Rental
Hertz is the official car rental company for this meeting. You can take advantage of their discounted rates by placing your reservation online or through the Hertz Meeting Sales Desk in the U.S. at 800.654.2240, from within Canada call 800.263.0600; refer to Meeting CV#02ZG0016.
Parking
Self-Parking is $34 for overnight access and in-and-out privileges are $20 plus tax per day and is subject to change.
FAQs
CUES School of Strategic Marketing is ideal for, but not limited to:
- Chief Marketing Officers
- Directors of Marketing/Communications
- Managers in Marketing/Communications
- Presidents/CEOs
- Entry Level Marketing/Communications positions
Your registration fee Includes:
- All educational sessions and materials
- Lunch Monday – Thursday
- Morning and afternoon refreshments Monday – Thursday
Right here! We’ve prepared an Information Sheet for you; it contains everything you need to know about attending this event, including:
- Where to stay
- What airport to fly into, and other transportation information
- When to arrive
- What to pack
Yes! Earn the prestigious Certified Strategic Marketing Executive (CSME) designation by attending the CUES School of Strategic Marketing and generating an action plan. You will be given the opportunity to devise and present a focused improvement plan during the course of the school.
Registration will be Monday from 8:00-8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day. Class concludes at 2:30 p.m. on Thursday.
Suggested dress for this school is business casual. Although we try to keep meeting room temperatures comfortable, we suggest you bring a sweater or jacket.
All cancellations must be in writing; email cues@cues.org to notify us:
- Prior to 60 days before event start date – full refund
- 31-60 days before event start date – 50% refund
We’re sorry, but we cannot offer a refund if we are notified 0-30 days before an event start date.
Substitute attendees are welcome, subject to eligibility.
CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed and you are unable to attend.
Yes! This school meets the following standards:
- Earn up to 29 CPE Credits
- Program Level: Overview
- Delivery Method: Group-Live
- Field of Study: Business Management & Organization
- Prerequisites: None
CUES is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors, through its website linked above.
The comfort and well-being of our attendees is of utmost importance to us; we will make every effort to make sure you are comfortable at our events!
Please email events@cues.org as soon as you know you’re attending a CUES event. Be sure to include your name, credit union, the CUES event you are registered for, and everything we need to know to accommodate your request.
We’ll be in touch with any questions and let you know how we can help.