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CEO/Executive Team Network

myCUES app

CUES School of Strategic Marketing™ II

July 20 - 21, 2017

Crowne Plaza Seattle
Seattle, WA

Your price:


CUES Member$1,995.00

Director Member$2,345.00


Registration will be from 8:00–8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day.


Day 1

8:30–8:40 a.m. Introduction & School Overview
Mark Weber, CEO, Weber Marketing Group
8:40– 9:20 a.m. Responding to Shifting Trends, Consumer Lifestyles, Technology & DisruptorsPost Recession Shifts
Mark Weber
  • Brand positioning insights
  • Understanding consumer behavior trends in technology, disruptive channels & competitive choices
  • Shifting your focus, resources and budget
9:20–9:35 a.m.

Team Exercise& Feedback
Mark Weber

Q: What consumer and organizational shifts are impacting the need for marketing changes? How can you respond proactively?

9:35–10:25 a.m. Busting Ruts & Planting Seeds
Josh Streufert, Creative Director, Weber Marketing Group
  • Secrets to lateral thinking
  • Fresh concepting & innovative creative
10:25–10:40 a.m. Leader Q & A
Josh Strefert
10:40–10:55 a.m. Break
10:55–11:45 a.m. Operationalizing Your Brand For Growth
Karen McGaughey; VP Client Services, Principal, Weber Marketing Group
  • Optimizing your brand consistently internally and externally to drive higher performance
  • Actions and steps to integrate your brand enterprise-wide
11:45 .m. –12:00 p.m.

Team Exercise
Karen McGaughey

Q: How will you position your brand as a catalyst of driving organizational performance?

12:00–1:00 p.m. Lunch
1:00–1:45 p.m. Topical Peer Group Sessions
Mark Weber
  • Delivery Systems/Mobile
  • Brand & Culture
  • Strategy
1:45–2:00 p.m. Review Peer Insights
Mark Weber
2:00–2:35 p.m.

Marketing for the Bottom Line: Driving Profitability & Onboarding Member Relationships
Ben Stangland, VP Operations, Principal, Data Analyst Weber Marketing Group

  • Lifestyle segmentation strategy design
  • Market data analytics to drive performance
2:35–2:50 p.m. Break
2:50–3:25 p.m. Designing an Optimal Branch Experience
John Mathes, Director of Brand Strategy, Weber Marketing Group
  • Best practice modeling of new branch design principles
  • Creating branded member experiences
3:25–4:00 p.m. Designing an Optimal Branch - Exercise
John Mathes
4:20–4:40 p.m. Day 1 Wrap Up & Key Insights
Mark Weber

Day 2

8:30–8:35 a.m. Introduction & Day 1 Review
Mark Weber
8:35–9:15 a.m. Making Marketing Invaluable
Mark Weber
  • The process of leading transformation and strategic marketing execution
  • The golden circle – “why”
9:15–9:30 a.m.

Team Exercise & Feedback
Mark Weber

Q: What are the most critical strategic imperatives your credit union faces that marketing could step up in?

9:30–10:20 a.m. Crafting a Fresh Vision of Your Personal Leadership & Organizational Vision
Tim Russell, Director Learning & Development, Slalom Consulting; Former OD Leader at Starbucks, Nintendo, Microsoft
10:20–10:35 a.m. Q & A
Tim Russell
10:35–10:50 a.m. Break
10:50–11:35 a.m. Building an Organizational Strategic Focus & Metrics into your Marketing & Branding
Mark Weber
  • Establishing measures and benchmarking results of your marketing
  • Using a dashboard and communicating results with leadership and stakeholders
11:35–11:50 a.m. Q & A
Mark Weber
11:50 a.m.–12:50 p.m. Lunch
12:50–1:15 p.m.

Pre-Starbucks Roastery: World Class Service Brand Experience
Mark Weber

  • Building an extraordinary customer service experience (online and in person) and culture
1:15–1:30 p.m. Bus to Starbucks Roastery
1:30–2:30 p.m. Starbucks Roastery Tour
2:30–2:45 p.m. Bus back to the hotel
2:45–3:10 p.m.

Starbucks Roastery Tour Insights
Mark Weber

Reflections to evolving a distinctive brand service strategy (customer user experience)

3:10–3:50 p.m. Marketing, Brand & Leadership Shifts
Mark Weber
  • Reimagining your marketing leadership
  • Defining your future organizational impact
3:50– 4:00 p.m. Year TwoCSME Ceremony & Project Overview

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