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July 20 - 21, 2017
Crowne Plaza Seattle
SVP/Chief Marketing Officer
Firefly Credit Union
Kelly is Senior Vice-President/Chief Marketing Officer for Firefly Credit Union, a $1.1 billion cooperative serving the Minneapolis/St. Paul community. He oversees all aspects of marketing and business development as well as the credit union’s wealth management program. He has over 25 years’ experience in credit union marketing, working for some of the most progressive institutions in the Midwest, each of which has received national acclaim for marketing, community involvement and credit union philosophy in action.
Kelly has taught several college marketing courses and is the creator of nationally syndicated youth publications including the Adventures in Saving activity book series and the online magazine Googolplex. In 2007 he was named the Credit Union National Association’s Marketing Professional of the Year. Kelly received his BA in Finance from Loras College in Dubuque, Iowa and his MBA from the University of Iowa in Iowa City.
Kelly and his wife Julie have five children and live in Lakeville, MN.
Sr Director of Talent Management
Russell is the Sr. Director of Talent Management at Slalom Consulting. His team serves the business in support of learning, leadership development, performance management, employee engagement, succession planning, and people systems.
Russell’s past employers include Nintendo, Microsoft and Starbucks. He earned a B.S. in Communication Studies from Loyola Marymount University and a M.S. in Organization Development from Pepperdine’s Graziadio School of Business & Management.
Russell is a Seattle native. His passions include writing, outdoor activities, and playing the guitar. He believes in the untapped power of storytelling to influence organizational culture and change. He has two children, and is intolerably "unfair" about their use of electronics. Read a book.
Weber Marketing Group
Weber is one of North America’s top branding, strategic marketing and branch retail specialists in the financial services industry today. He guides CEOs and boards to significant strategic market changes that accelerate growth and results. Weber and his agency have consulted with over 30 of North America’s top 150 credit unions and regional community banks.
Weber is the CEO of Weber Marketing Group, named the 2011 MAC Agency of the Year. WMG was also named a CUES Supplier of the Year for their work with credit unions the past 23 years. Weber Marketing Group is a national award-winning provider of branding, naming, marketing consulting, retail design and advertising to corporations across the U.S. including financial institutions and emerging growth companies. In the past three years alone, WMG won over 100 national marketing, brand and advertising awards for their credit union clients.
Weber has been involved in consumer marketing for over 28 years, including holding several industry positions as Senior VP of marketing. Weber is a national speaker and author on brand strategies, consumer behavior, retail branch environments and marketing strategies and has written numerous articles and white papers for national credit union and banking periodicals and associations, including CUES, CUNA, NAFCU, NACCU, Bankerstuff and many state leagues.
Weber is a board member of the publicly-traded clean tech company Vu1 Corporation. He was a founder and board member of the WA-based Asian-niche business bank, Pacifica Bank. He is a board member of Agros International, a non-profit agency building sustainable farming villages, providing micro-financing and land loans to the rural poor in Latin America.
Speakers subject to change.
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