CUES School of Strategic Marketing™ II

Your Price:
CUES member

Build on the lessons of CUES School of Strategic Marketing I and learn how to increase returns on marketing investments through better allocation of resources. Work on analyzing and understanding buying behaviors, developing an analytical framework for creating marketing strategies, and understanding your role in a fully integrated marketing plan. We’ll also visit a prominent Seattle-based company who effectively aligns their culture with a savvy business model and brand.

Register today!

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Receive Your Designation

Earn the prestigious Certified Strategic Marketing Executive (CSME) designation by attending both segments and completing an assigned project.





Who Should Attend?

This school is ideal for:  

  • Presidents/CEOs
  • VPs and managers of marketing
  • Attendees of CUES School of Strategic Marketing™ I

Cancellation Policy


  • Prior to 60 days – full refund
  • 31-60 days before start of event – 50% refund
  • 0-30 days before start of event – no refund

Substitute attendees are welcome, subject to eligibility. CUES reserves the right to cancel or reschedule the event due to unforeseen circumstances, and will refund fees if the event is rescheduled or location is changed and you are unable to attend.


CPE logo

Attendees can earn continuing professional education credits. This school meets the following standards:

  • CPE credits earned: up to 14.5
  • Program level: overview
  • Delivery method: group-live
  • Prerequisites: not required for this program

Credit Union Executives Society (CUES) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

** CPE Credits subject to change without notice