Login x

Username or password incorrect.

Already subscribed?

Login here:

Not a subscriber?

Successful login x

Click here to go to the magazine.

Successful login x

Not subscriber.

Click here to preview the magazine.

Supported Browsersx

We are sorry, this site is optimized for use on IE8 or higher. If you are having trouble, please consider upgrading or trying a different browser.

You Might Also be Interested in:

CEO/Executive Team Network

myCUES app

CUES School of Strategic Marketing™ II

July 21 - 22, 2016

Crowne Plaza Seattle
Seattle, WA

Your price:

Nonmember$4,495.00

CUES Member$2,495.00

Schedule

Registration will be from 8:00–8:30 a.m. Class starts at 8:30 a.m. and continues until 4:30 p.m. each day.

Sessions

Day 1

8:30–8:40 a.m. Introduction & School Overview
Mark Weber, CEO, Weber Marketing Group
8:40– 9:20 a.m. Responding to Shifting Trends, Consumer Lifestyles, Technology & DisruptorsPost Recession Shifts
Mark Weber
  • Brand positioning insights
  • Understanding consumer behavior trends in technology, disruptive channels & competitive choices
  • Shifting your focus, resources and budget
9:20–9:35 a.m.

Team Exercise& Feedback
Mark Weber

Q: What consumer and organizational shifts are impacting the need for marketing changes? How can you respond proactively?

9:35–10:25 a.m. Busting Ruts & Planting Seeds
Josh Streufert, Creative Director, Weber Marketing Group
  • Secrets to lateral thinking
  • Fresh concepting & innovative creative
10:25–10:40 a.m. Leader Q & A
Josh Strefert
10:40–10:55 a.m. Break
10:55–11:45 a.m. Operationalizing Your Brand For Growth
Karen McGaughey; VP Client Services, Principal, Weber Marketing Group
  • Optimizing your brand consistently internally and externally to drive higher performance
  • Actions and steps to integrate your brand enterprise-wide
11:45 .m. –12:00 p.m.

Team Exercise
Karen McGaughey

Q: How will you position your brand as a catalyst of driving organizational performance?

12:00–1:00 p.m. Lunch
1:00–1:45 p.m. Topical Peer Group Sessions
Mark Weber
  • Delivery Systems/Mobile
  • Brand & Culture
  • Strategy
1:45–2:00 p.m. Review Peer Insights
Mark Weber
2:00–2:35 p.m.

Marketing for the Bottom Line: Driving Profitability & Onboarding Member Relationships
Ben Stangland, VP Operations, Principal, Data Analyst Weber Marketing Group

  • Lifestyle segmentation strategy design
  • Market data analytics to drive performance
2:35–2:50 p.m. Break
2:50–3:25 p.m. Designing an Optimal Branch Experience
John Mathes, Director of Brand Strategy, Weber Marketing Group
  • Best practice modeling of new branch design principles
  • Creating branded member experiences
3:25–4:00 p.m. Designing an Optimal Branch - Exercise
John Mathes
4:20–4:40 p.m. Day 1 Wrap Up & Key Insights
Mark Weber

Day 2

8:30–8:35 a.m. Introduction & Day 1 Review
Mark Weber
8:35–9:15 a.m. Making Marketing Invaluable
Mark Weber
  • The process of leading transformation and strategic marketing execution
  • The golden circle – “why”
9:15–9:30 a.m.

Team Exercise & Feedback
Mark Weber

Q: What are the most critical strategic imperatives your credit union faces that marketing could step up in?

9:30–10:20 a.m. Crafting a Fresh Vision of Your Personal Leadership & Organizational Vision
Tim Russell, Director Learning & Development, Slalom Consulting; Former OD Leader at Starbucks, Nintendo, Microsoft
10:20–10:35 a.m. Q & A
Tim Russell
10:35–10:50 a.m. Break
10:50–11:35 a.m. Building an Organizational Strategic Focus & Metrics into your Marketing & Branding
Mark Weber
  • Establishing measures and benchmarking results of your marketing
  • Using a dashboard and communicating results with leadership and stakeholders
11:35–11:50 a.m. Q & A
Mark Weber
11:50 a.m.–12:50 p.m. Lunch
12:50–1:15 p.m.

Pre-Starbucks Roastery: World Class Service Brand Experience
Mark Weber

  • Building an extraordinary customer service experience (online and in person) and culture
1:15–1:30 p.m. Bus to Starbucks Roastery
1:30–2:30 p.m. Starbucks Roastery Tour
2:30–2:45 p.m. Bus back to the hotel
2:45–3:10 p.m.

Starbucks Roastery Tour Insights
Mark Weber

Reflections to evolving a distinctive brand service strategy (customer user experience)

3:10–3:50 p.m. Marketing, Brand & Leadership Shifts
Mark Weber
  • Reimagining your marketing leadership
  • Defining your future organizational impact
3:50– 4:00 p.m. Year TwoCSME Ceremony & Project Overview

Best Option Calculator x

Shopping Cart Message x

Best Option Calculator x