James White is a seasoned banking strategist with more than 25 years of experience helping financial institutions grow, engage, and adapt. As VP, Growth & Market Strategy at Engage fi, James leads the firm’s consulting work in CRM, AI, and fintech strategy, partnering with banks and credit unions to modernize customer engagement and sharpen competitive edge. Previously, James served as General Manager of Banking at Total Expert, where he helped shape the company’s strategy and deepen its presence in the banking space. He also held leadership roles at Raddon and Open Solutions, advising institutions on everything from customer analytics to core modernization and strategic planning. Follow James on LinkedIn James is a nationally recognized speaker and writer whose insights have been featured in The Financial Brand, American Banker, BAI, Nasdaq, and Fortune. His work focuses on real-world banking challenges, from deposit retention and digital transformation to the growing demand for personalization and data driven loyalty. He lives just outside Birmingham in Helena, Alabama, with his wife and two daughters, and an occasional excuse to get out on the lake.
