For more than a decade, John Waupsh has pioneered integrated financial technology and marketing solutions. His innovations give community financial institutions the edge against megabanks, new industry players, and ever-changing consumer behavior.
John is Chief Innovation Officer at Kasasa®. He leads the team that architects the company’s products including Kasasa, a suite of nationally branded products and rewards checking accounts offered exclusively at select community financial institutions.
As Chief Creative Officer from 2012 to 2015, John directed the company’s B2B and B2C marketing creative. Kasasa’s national marketing campaigns received three Platinum and six Gold MarCom Awards.
Innovations under John’s leadership have earned Kasasa four Finovate “Best of Show” titles, recognition in Fast Company’s “10 Most Innovative Companies in Finance,” and a standing in the FinTech Top 100.
Prior to Kasasa, John founded FIRST ROI. His company was first to drive online business for community financial institutions. FIRST ROI also created the award-winning Reward Checking search engine—another industry first. The company’s account opening platform generated seven times more funded accounts than its competitors. FIRST ROI was delivering coordinated marketing and technology solutions to more than 150 community banks and credit unions when BancVue acquired it in 2011.
His book, Bankruption: How Community Banking Can Survive Fintech, is available on Amazon.
He received his B.A. in Marketing Communications from Columbia College Chicago.