Sherif Nasser’s research focuses on applying game theory to marketing problems, particularly those related to distribution channels and pricing. He joined Cornell University in 2015 and teaches at both the Johnson and the Dyson Schools. At Johnson, he taught Marketing Management, Marketing Research to MBA students. Currently he teaches Product and Brand Strategies to EMBA students. At Dyson, he teaches Marketing Management, and Innovation and New Product Management. Prior to joining Cornell, Nasser taught at Washington University in St Louis.