Vice President of Marketing

As the Vice President of Marketing at Zeal Credit Union, you will lead the development and execution of comprehensive marketing strategies that align with our organizational goals and mission. Your focus will be on enhancing brand awareness, member engagement, and driving growth through diverse marketing channels. You will develop enterprise brand equity, membership expansion, and innovative product growth strategies while ensuring they are in sync with our strategic objectives.

Regular analysis of marketing campaign performance using key performance indicators like ROI, conversion rates, and engagement metrics will be essential. You will also direct the organization's website and social media strategy, ensuring a vibrant online presence that fosters brand building and member engagement. By understanding customer journey maps and leveraging thorough project management expertise, you'll formulate a cohesive business intelligence strategy that empowers data-driven decisions, paving the way for strategic success across the credit union.