Craig McLaughlin is the CEO of Finalytics.ai, the behavioral intelligence platform built for credit unions and community banks. Structured as a credit union service organization and backed by credit union investors, Finalytics helps institutions from $300 million to $14 billion in assets recognize every digital visitor, personalize every moment, and prove funded growth. Finalytics is a two-time Finovate Best of Show winner (2025 and 2026). Craig has spent his career at the intersection of digital experience and financial services, is a recurring contributor to The Financial Brand, and speaks frequently at credit union industry events on AI, digital growth, and the future of member acquisition.
