John Pembroke

john Pembroke, President and CEO at Credit Union Executives Society
John Pembroke
800.252.2664 x318

Since joining CUES in March 2013, John has played a leadership role in developing and launching a new direction in CUES’ strategy, branding and culture.

Under his guidance, CUES has revamped its membership structure, launched new institutes and introduced Elite Access™ Virtual Classroom, an innovative blended learning offering. Additionally, CUES has expanded its market further into Canada and the Caribbean.

John’s experience includes 25 years in financial services, marketing and e-commerce. He served as chief marketing officer at PSCU Financial Services, St. Petersburg, FL, one of the largest Credit Union Service Organizations in the U.S. There, he was responsible for marketing, product development and product management.

Prior to PSCU Financial Services, he held leadership roles at Cox Enterprises, Kellogg, Kraft Foods, and Procter & Gamble. He has worked on some of the world’s most popular brands.

John holds a B.S. in Economics from the Wharton School of Business at the University of Pennsylvania and a MBA in Marketing and Policy Studies from the Booth School of Business at the University of Chicago.

John also serves on the board of directors of the Goodman Community Center, Madison, WI, whose mission is to strengthen lives and secure futures.