Chief Strategy & Experience Officer (CSXO)

Chief Strategy & Experience Officer (CSXO)

Purdue Federal Credit Union is seeking a visionary Chief Strategy & Experience Officer (CSXO) to join our Executive Leadership Team and help shape the next chapter of our organization’s growth and innovation.

Reporting directly to the President/CEO, the CSXO serves as the architect of Purdue Federal’s strategic direction—ensuring our strategy translates into clear priorities, disciplined execution, and measurable results while delivering extraordinary, effortless, and consistent member experiences.

This is a unique opportunity to influence the future of a $2+ billion financial institution serving more than 100,000 members and play a central role in advancing the organization’s long-term strategy, growth, and member value.

Position Overview

The Chief Strategy & Experience Officer serves as Purdue Federal’s enterprise strategist and experience leader, responsible for ensuring the credit union’s strategic plan translates into clear priorities, aligned initiatives, and disciplined execution.

This role champions a member-first, simplicity-driven mindset, ensuring that strategy, experience design, and operational execution work together to strengthen the credit union’s competitive position and long-term impact.

The CSXO serves as a trusted strategic partner with executive leaders across technology, finance, marketing, lending, operations, and retail delivery to ensure the credit union’s strategic vision translates into measurable outcomes and meaningful member value.

Key Responsibilities

Strategic Leadership

• Partner with the CEO and executive leadership team to shape and execute the credit union’s strategic plan

• Translate strategic priorities into clear initiatives with defined outcomes and accountability

• Provide executive oversight of the enterprise Project Management Office (PMO)

• Align initiatives across business units to improve organizational focus and execution discipline

• Identify opportunities for innovation, growth, and market expansion

Member Experience Leadership

• Champion the end-to-end member experience across digital, branch, and contact center channels

• Ensure simplicity, consistency, and ease of use across all member interactions

• Leverage member insights, feedback, and journey mapping to improve experiences

• Align experience design with the credit union’s growth and service strategy

Data, Insights & Growth

• Promote a data-informed approach to strategy and decision-making

• Leverage analytics, segmentation, and insights to guide growth initiatives

• Support market expansion strategies and strengthen Purdue Federal’s market presence

• Ensure insights translate into clear actions and measurable results

Executive & Organizational Leadership

• Serve as a trusted strategic partner to the CEO and executive leadership team

• Build and lead high-performing teams aligned to strategic priorities

• Promote cross-functional collaboration across departments and leadership teams

• Lead enterprise change initiatives with clarity, communication, and accountability

What Success Looks Like

Within the first 12–24 months, the Chief Strategy & Experience Officer will:

• Establish clear alignment between Purdue Federal’s strategic plan and enterprise initiatives

• Strengthen execution discipline through the enterprise Project Management Office

• Improve visibility into strategic initiative progress, risks, and outcomes

• Elevate the member experience across digital, branch, and contact center channels

• Use data and insights to support purposeful growth and strategic decision-making

Qualifications

Required

• Bachelor’s degree in business, finance, or related field

• 10+ years of progressive executive leadership experience

• Demonstrated experience leading enterprise strategy, transformation, or growth initiatives

• Proven ability to translate strategic plans into operational execution in complex organizations

Preferred

• MBA or related advanced degree

• Financial services experience strongly preferred

• Credit union or community banking experience highly desirable

• Experience partnering with executive teams and Boards of Directors

• Experience leading cross-functional initiatives with enterprise-wide impact

About Purdue Federal Credit Union

Based in West Lafayette, Indiana, Purdue Federal Credit Union (Purdue Federal) was founded on the Purdue University campus in 1969 by a group of Purdue employees seeking a place where they, their families, and their colleagues could save and borrow money safely, confidentially, and at a fair rate of interest.

Through its 10 full-service branches, two high-school branches, and online and mobile banking services, Purdue Federal offers members a full range of financial products, including locally serviced mortgage and consumer loans, savings and money market accounts, checking accounts with direct deposit, individual retirement accounts, and business banking services. Members also benefit from convenient digital tools that allow them to manage their finances anytime and anywhere.

Today, Purdue Federal remains strong because it has stayed true to its original purpose—people helping people. Among the things that make Purdue Federal a great place to work are eight hours of paid volunteer time off (VTO); a zero-percent interest loan for professional clothing, exercise equipment, or the purchase of a personal home computer; and employee recognition through monthly, quarterly, and annual awards.

About the Community

West Lafayette, Indiana—home to Purdue University—is one of the Midwest’s most dynamic and innovative communities.

The area offers a unique blend of a vibrant university environment, strong economic growth, and a high quality of life. Residents enjoy a thriving arts scene, excellent schools, cultural and athletic events, and convenient access to major metropolitan areas such as Indianapolis and Chicago.

The presence of Purdue University helps create a culture of innovation, learning, and collaboration, making West Lafayette an exceptional place to live and work.