Owning Your Why

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Original Air Date: Tuesday, July 17, 2018

Presenter: Doug Macias, Principal Consultant, RPG (Revenue Path Group)

Description: In this continuing age of accelerations, disruption leading to dislocation, and commoditization is rising and loyalty is declining. Getting existing members to engage & standing out to potential members is more challenging than ever.

Creating better marketing messages alone will not help your fight in staying unique in today's or tomorrow's world. Credit unions that are slow to adapt to change, risk becoming irrelevant to their current & potential members.

Key Takeaways:

During this dynamic session, you will learn:

  • Why most initiatives fail
  • The importance of owning your why
  • How to align your organization around what matters most to your members
  • The necessary steps to drive reinforcing beliefs & behaviors

About the Presenter:

doug MaciasDoug Macias
Principal Consultant
RPG (Revenue Path Group)

Doug Macias is the Principal Consultant for RPG (Revenue Path Group), helping credit unions not only to survive, but to thrive. Having over fifteen years of experience, in the credit union Industry, Doug worked the teller-line to CEO, in Illinois, Field Representative for the Missouri Credit Union Association and most recently, Sales Executive for CUNA Mutual Insurance Group in Indiana. Doug's experience, combined with the solutions of the Revenue Path Group provides consulting for credit proposing what they must do in-order-to maintain a viable financial institution, while securing the future for their credit union.

In addition to his one-on-one work with credit unions, Doug continues to address credit union audiences, delivering his overall enthusiasm for credit unions and their need for keeping-up with change. In his free time, Doug enjoys golfing, spending time with family or just a day to gather his thoughts.


Additional Content

Available as a Playback

The playback of this webinar is available to all CUES Members as a benefit of your membership.

Access Owning Your Why Playback