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Influence public policy affecting credit unions.





Mark Bernheimer
Mark Bernheimer, MediaWorks Resource Group

Mark Bernheimer, MediaWorks Resource Group, advises ways credit union leaders can attract positive media attention.

Published Information

How CUs can alleviate the burden of CFPB amid judicial and legislative uncertainty

Advocacy helps protect members and their money; helps CUs offer them needed products and services; and helps simplify the process of offering financial services.

Chairman of SchoolsFirst FCU describes his start in CU advocacy and offers suggestions for supporting the movement in the future.

Director Education Center

Introduction to Advocacy

Learning Objectives:

  • Understand the advantages of applying time and resources to credit union advocacy efforts.
  • Identify elected officials and determine how to best increase their awareness of the credit union movement.  
  • Describe the process of strategically developing politically influential relationships with lawmakers.
  • Identify the steps involved in preparing to meet with an elected official.