Plan for success.




Denise Yohn
Denise Lee Yohn, Author, What Great Brands Do

It's tempting to think that branding is the sole responsibility of your marketing department. But your brand should emanate through your whole organization. For every member interaction to be infused with your brand, every employee and director needs to identify closely with your brand promise.

Published Information

Re-evaluating your assumptions along the way can help you know if your original target is still the right one.

Podcast: It’s not only sick credit unions that benefit from merging. Plus, finding a sweet spot for the size of your CU.

An overview of one board chair's approach to director education.